X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 email marketing software comparison


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

email marketing software comparison  With the ROI for email marketing reportedly $57.25 for each dollar spent3, it is tempting to implement a single channel marketing strategy. However, a marketing plan built solely around email marketing, or any other individual communication channel, is as risky as betting a retirement investment on a single stock. A well balanced marketing portfolio leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » email marketing software comparison

ERP Vendor Shootout for Small and Midsize Manufacturing Companies Evaluating Enterprise Software Solutions


Technology Evaluation Centers Inc., the leading resource for enterprise software selection announced today that it will be moderating the second annual "ERP Vendor Shootout" on May 1, 2008, at the Charlotte Convention Center, Charlotte, NC (US). Value-added resellers will be available at the event to represent each vendor solution.

email marketing software comparison   Read More

Maintenance Software--Plan Ahead to Maximize CMMS Vendor Web Site Visits


For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.

email marketing software comparison   Read More

5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

email marketing software comparison   Read More

CDC Software Wins the Pivotal Auction. Now What? Part Two: Market Impact


Pivotal, had been feeling the competitive pressures coming from many directions. Despite many mid-market and niche CRM vendors' attempts to overcome these challenges, many will continue to struggle to avoid insolvency, while the luckier ones that have some attractive point solutions, such as partner relationship management (PRM) or portal solutions, will become the acquisition targets of large enterprise vendors gladly seeking to incorporate them.

email marketing software comparison   Read More

BNA Software


Established in 1983, BNA Software specializes in publishing tax software applications for professionals. Many of the company's programs are category standards. BNA Software is a division of Tax Management Inc., a provider of authoritative tax analysis, reference, and notification. Tax Management Inc., in turn, is part of The Bureau of National Affairs, Inc. (BNA), a publisher of print, CD-ROM, and Web-based news and information. BNA Software helps clients select fixed-asset solutions, and offers technical support as well as a fixed-asset data conversion service. The company is located in Arlington, Virginia (US).

email marketing software comparison   Read More

A Software-as-a-service Primer for Independent Software Vendors


Unlike many over-hyped technology trends of the past, software-as-a-service (SaaS) is producing real business benefits for organizations of all sizes across nearly every industry. This primer outlines how independent software vendors (ISVs) must respond to these realities in order to meet the changing needs of their customers, employees, and business partners; and ensure their long-term viability and competitiveness.

email marketing software comparison   Read More

Addsum Business Software


Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US).

email marketing software comparison   Read More

Enterprise Process Improvement (EPI) Software: Customer and Software Vendor Collaboration


Having just completed implementing your enterprise-wide software, you are about lean back, put your feet up on the desk, and enjoy the fruits of your labor. Not so fast! While you were completing your implementation project, a new release of the software may have already hit the street or, for sure, there is one in the pipeline. Now you are faced with the decision as to if and when to take on the new release. Maybe now is the time to look at how a new class of software tools, enterprise process improvement (EPI), can assist you in the upgrade decision.

email marketing software comparison   Read More

On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors


Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all parties.

email marketing software comparison   Read More

BatchMaster Software Inc


BatchMaster Software, Inc. has provided manufacturing software designed for process-batch manufacturers for over two decades, with more than one thousand installations worldwide. The BatchMaster team consists of over 160 professionals, serving and advising customers for all process-batch manufacturing and supply-chain challenges. The experience of the BatchMaster consulting team in problem-solving across the full range of process industries has enabled them to build the "Conformance for Performance" concept of leveraging regulatory compliance as the catalyst to realizing manufacturing cost reductions and efficiencies, and increased sales. BatchMaster provides all services to implement and support its solution. BatchMaster is headquartered in California (US).

email marketing software comparison   Read More