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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » email marketing


Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

email marketing  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

email marketing  to Manage: E-mail Marketing Email Marketing is also known as : E Marketing , Email Marketer , E-Mail Marketing , Bulk E-Mail , E Blast , E Communication , Electronic Communication , B2B Email Marketing , Electronic Marketing , E-Mail Marketing Techniques , Electronic Mail Marketing , Email Marketing Software , Business Email Marketing , Direct Marketing , Direct Email Marketing , Marketing Solutions , Email Marketing Services , Email Marketing Campaign , Small Business Email Marketing , Internet Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

email marketing  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys'' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands'' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

email marketing  – may include an email marketing solution, a survey-building tool, a custom-built landing page and much more. However, the lack of integration between these tools and the fact that these tools are list-based instead of databasedriven often leads to duplication of efforts, lack of data consistency and poor follow-up. However, today’s latest generation of marketing automation solutions allow you to run virtually every aspect of a campaign from a single, integrated marketing solution. This reduces data Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

email marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions'' Casualties ) was the last in the array of less-fortunate point players. At the time Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

email marketing  With the ROI for email marketing reportedly $57.25 for each dollar spent3, it is tempting to implement a single channel marketing strategy. However, a marketing plan built solely around email marketing, or any other individual communication channel, is as risky as betting a retirement investment on a single stock. A well balanced marketing portfolio leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to Read More...
More Than Just Email Filtering
The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods

email marketing  Than Just Email Filtering The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods. Organizations must deploy e-mail security solutions that are complete and include several complementary features to be effective and manageable. This white paper will focus on the features of an effective email security system and the technology addresses these requirements. Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

email marketing  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

email marketing  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

email marketing   Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

email marketing  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

email marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP''s enterprise resource planning and data warehouse packages and Recognition''s Protagon suite, which offers customer-segmentation tools to help marketing Read More...

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