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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 emm products


Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

emm products  products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » emm products

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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The Business Need for CRM for Large and Medium Sized Enterprises


The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy

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Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Case Study: Hydro-Scape Products, Inc.


Like many distribution companies, Hydro-Scape needed to streamline and automate its business processes to increase speed and accuracy when serving customers, as well as boost productivity and profitability. The company chose an enterprise resource planning (ERP) solution with distribution-specific functionality, including the ability to integrate data across the entire operation. Learn more about the distribution ERP.

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SAP Case Study: Consumer Products-Sporting Goods


Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management.

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The ERP Market 2001 And Beyond - Part 5: Recommendations


Winning ERP products will demonstrate deep industry functionality and tight integration with best-of-bread ‘bolt-on’ products in a particular vertical. Users should focus on the handful of business objectives they need to achieve and the ways to measure their success.

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Is SSA GT Betting Infini(um)tely On Acquisitions? Part Three: Complementary Products


At a first glance, one can even notice that the complementary nature of some SSA GT products and Infinium products may indeed provide a ‘kick for a buck’ proposition. Further, it appears that SSA GT understands and listens closely (via Global Guide Groups) to the needs of conservative ERP customers that are unwilling to ditch a good functional product even at a cost of its technological antiquity. Further, it has a track record of strong functional development that preserves the customer’s current investment.

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Not all SCM Products Are Created Equal


In this article, we examine capabilities of five top Supply Chain Management software vendors in several key areas of functionality: material procurement planning, manufacturing planning and scheduling, distribution and transportation management, and inventory management and warehousing.

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