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Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

emm products  products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » emm products


Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

emm products  Market Sustain a Stand-Alone EMM? and Should Uniqueness Vouch for Marketing Automation Niche Players? Marketing Automation Consolidation Given the difficult market climate, only a few MA providers remain. Unica, Aprimo, MarketSwitch , and MarketSoft , have footholds in the market, but its questionable how steady their footing is. Acquisitions are abound as the strongest solution providers look to broaden and enhance their current offerings. The acquisition of Annuncio by PeopleSoft (which itself was Read More...
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

emm products  with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the product emphasize on application Read More...
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

emm products  as enterprise marketing management (EMM) solutions. To that end, Aprimo Marketing 6 is a suite of Web-based software products designed to enhance and work interfaced with existing ERP and CRM systems, as to enable marketing teams to achieve improved execution, gain managerial visibility across the global marketing organization and create more demand for products and services. Aprimo is delivering value to many industry-leading companies, including Bank of America , Alticor , Delta Faucet , Ernst & Young Read More...
Predictive Analytics; the Future of Business Intelligence
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive

emm products  of the market-leading Affinium EMM software suite. The software empowers marketing professionals to recognize and predict customer behaviors and preferences—and use that information to develop relevant, profitable, and customer-focused marketing strategies and interactions. The automatic operation of the modeling engine shields the user from many data mining operations that must be manually performed by users of other packages, including a choice of algorithms. Affinium is an easy to use response Read More...
Maximizing Product Development Value-Realizing Value from New Products and Portfolios
We’ve all heard the same story time and again: the project that started with such high expectations has turned out to be—like many others—mediocre at best. The

emm products  Product Development Value-Realizing Value from New Products and Portfolios We’ve all heard the same story time and again: the project that started with such high expectations has turned out to be—like many others—mediocre at best. The product development team is asking questions— Where did the project go wrong? Why didn’t we see the problems earlier? Many companies are turning to product lifecycle management (PLM) for help. Read More...
Case Study: Rich Products Corporation
Rich’s legacy IT systems could not interoperate with platforms and applications among departments, preventing a single, centralized view of the product

emm products  Study: Rich Products Corporation Infor PLM (Product Lifecycle Management) helps your business maximize profit by optimizing every stage of your product's life, from bids or project request to portfolio management, to product development, to scale up, to ongoing maintenance and retirement. Source: Infor Resources Related to Case Study: Rich Products Corporation : Rich Products Corporation (Wikipedia) Product Lifecycle Management (Wikipedia) Case Study: Rich Products Corporation Product Lifecycle Read More...
Trade Promotion Optimization in the Consumer Products Industry
Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer

emm products  Promotion Optimization in the Consumer Products Industry Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure Read More...
Not all SCM Products Are Created Equal
In this article, we examine capabilities of five top Supply Chain Management software vendors in several key areas of functionality: material procurement

emm products  all SCM Products Are Created Equal Overview Amid the hype that pervades vendor marketing campaigns and press announcements, it can be difficult for corporate IT buyers to discern the true capabilities of a given supply chain management suite. In this article, we examine capabilities of five top Supply Chain Management software vendors in several key areas of functionality: material procurement planning, manufacturing planning and scheduling, distribution and transportation management, and inventory Read More...
The Adaptive Business Network in Consumer Products Industries
As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased

emm products  Adaptive Business Network in Consumer Products Industries As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased collaboration with retailers, partners, and suppliers as a way to build and improve on the core cycles of planning and forecasting. And the blueprint for expanded collaboration and increased automation? The adaptive business network. Read More...
PLM Trends Impacting the Retail, Footwear, and Apparel (RFA), and Consumer Products Industries
In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and

emm products  Trends Impacting the Retail, Footwear, and Apparel (RFA), and Consumer Products Industries In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and deliver long-term performance benefits. Discover four key trends that are relevant to today’s economic situation, and learn how leading retailers and brands are embracing product lifecycle management (PLM) solutions to enhance bottom-line efficiency. Read More...
Monetizing Services in the New Hyperconnected World: Shifting Business Models from Products to Services
In industries as diverse as high tech, financial services, and telecommunications, companies such as yours are rapidly changing their business models and

emm products  Services in the New Hyperconnected World: Shifting Business Models from Products to Services In industries as diverse as high tech, financial services, and telecommunications, companies such as yours are rapidly changing their business models and launching new hyperconnected services via the Internet and wireless networks. This white paper examines the challenges of monetizing these new services in today’s economy—and proposes solutions that will help you achieve your goals. Read More...
The ERP Market 2001 And Beyond - Part 5: Recommendations
Winning ERP products will demonstrate deep industry functionality and tight integration with best-of-bread ‘bolt-on’ products in a particular vertical. Users

emm products  ERP Market 2001 And Beyond - Part 5: Recommendations The ERP Market 2001 And Beyond Part 5: Recommendations P.J. Jakovljevic - October 15, 2001 Executive Summary  Enterprise resource planning (ERP) integrated software solutions have become synonymous with competitiveness, particularly throughout the 1990's. ERP systems replace islands of information with a single, packaged software solution that integrates all traditional enterprise management functions (transactions) like financials, human Read More...
Storage Buying Criteria for Small/Medium Enterprises
Small and medium enterprises often find that their “short list” of storage solutions includes products from EMC and IBM. Both companies offer solid products

emm products  Buying Criteria for Small/Medium Enterprises Small and medium enterprises often find that their “short list” of storage solutions includes products from EMC and IBM. Both companies offer solid products. Hardware/software costs are, for the most part, similar. And both companies offer solid service and support. So, when choosing between these two vendors, what criteria should you use to determine which product best suits your storage needs? Download this advisory now to find out. BEGINLYX Read More...
Real-time ERP/MES Empowering Manufacturers to Deliver Quality Products On Time
Real time is a commonly used yet loosely defined buzz word in the industry. What does it mean in terms of ERP solutions and what is a real-time solution? A real

emm products  time ERP/MES Empowering Manufacturers to Deliver Quality Products On Time Real time is a commonly used yet loosely defined buzz word in the industry. What does it mean in terms of ERP solutions and what is a real-time solution? A real-time ERP system has the ability to update information throughout the system and across your company as the new information is entered instantaneously. Know the benefits of real-time capability and the specific areas of a system where real time is impactful. Read More...

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