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Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

engravers  Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from existing ad models, saying that it Read More
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The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » engravers


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

engravers  Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was sold to RedBrick (now Informix) in 1997, although Engage Read More
Designing for Digital: 8 Tips for Creating Digital Publications that Engage Customers and Drive Sales
The overarching goal of any digital publication is to tell a story that connects with your customers in as many ways as possible. Today, this means bringing

engravers  Creating Digital Publications that Engage Customers and Drive Sales The overarching goal of any digital publication is to tell a story that connects with your customers in as many ways as possible. Today, this means bringing your offerings to every touch point—Web, mobile, tablet, and social. Download this white paper to discover 8 tips for designing a digital publication that increases brand awareness, improves audience engagement and, ultimately, drives sales. Read More
Appreciative Inquiry-How to Engage People Emotionally in Business Process Optimization
This briefing introduces appreciative inquiry as a key ingredient in dramatically improving the effectiveness of process and organizational transformation.

engravers  Inquiry-How to Engage People Emotionally in Business Process Optimization This briefing introduces appreciative inquiry as a key ingredient in dramatically improving the effectiveness of process and organizational transformation. Read More
Why Life Sciences Companies Should Engage on Social Media
While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence

engravers  Life Sciences Companies Should Engage on Social Media While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social Read More

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