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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 enterprise marketing marketing automation


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

enterprise marketing marketing automation  vantage point in any enterprise to understand the customer needs, buying behavior, and value perception. Increasingly, marketing automation solutions are being adopted by large enterprises with multilevel, multi-LOB marketing departments. Those organizations need to coordinate their marketing programs and campaigns and are creating increased demand for holistic marketing-automation suites that include marketing operations, analytics and management functionality. Thus, we expect to see more marketing-autom

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » enterprise marketing marketing automation

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

enterprise marketing marketing automation   Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

enterprise marketing marketing automation   Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

enterprise marketing marketing automation   Read More

Infor EAM Enterprise


Infor EAM is a configurable enterprise asset management (EAM) solution. It allows companies to improve capital asset management in ways that increase reliability, enhance predictive maintenance, ensure regulatory compliance, reduce energy usage, and support sustainability initiatives. Available in industry-specific editions, it also gives organizations the flexibility to zero in on specialized industry requirements.

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Oracle Enterprise Asset Management


Oracle Enterprise Asset Management (EAM) optimizes availability and utilization of assets. Oracle's products help companies manage inventory, equipment, and skilled personnel as well as match these resources to asset maintenance demands.

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Sales Force Automation (SFA) Buyer's Guide


The sales force automation buyer's guide will help you find the ideal sfa system for your company.

enterprise marketing marketing automation   Read More

Cincom Enterprise Management


Cincom Enterprise Management is a portfolio of Web-enabled business applications that address the business cycle of companies who build and service complex products. It encompasses activities included in business planning, business acquisition, order management, engineering, procurement, manufacturing and re-manufacturing operations, cost management, finance, and aftermarket support. CONTROL also supports global enterprises by offering distributed multi-site implementation options, multiple currencies, and multiple languages.  

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Ramco Enterprise Series


Ramco's presence in the enterprise application space involves a number of vertical markets such as service organizations (financial, government, education and health care), asset intensive organizations (aviation, fleet management and utilities) and manufacturing industries (process and discrete). In each vertical market, Ramco offers both packaged solutions fulfilling vertical and horizontal needs and custom solutions meeting unique needs.    

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