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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 enterprise marketing


Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

enterprise marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » enterprise marketing

Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

enterprise marketing  can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, please go to YouTube and see a humorous take on ERP systems and ERP vendors. With the cat in the tree” theme, Lawson Read More

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

enterprise marketing  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More

Reviewer's Guide for Kentico Enterprise Marketing Solution




enterprise marketing  s Guide for Kentico Enterprise Marketing Solution Read More

Epicor Enterprise


Epicor Enterprise delivers financials, budgeting, distribution, manufacturing, sales and marketing, business intelligence, and customer service solutions into a common integrated suite of applications. The front office customer relationship management (CRM) application, combined with back office financial, distribution, and manufacturing applications, leverages integration technologies with extensible markup language (XML) to transform a line of business applications into an overall enterprise solution. Epicor Enterprise leverages the Internet through advanced architecture, easy-to-use portals, and e-business applications. It also supports various industry technologies, including Microsoft's Message Queue Server (MSMQ), Microsoft Transaction Server (MTS), .NET enterprise servers, and component object model (COM) architecture, along with XML documents to improve componentization and support reliable integration between applications on different servers at different sites. Epicor Enterprise uses Microsoft Visual Basic for Applications (VBA) technology.  

enterprise marketing  Enterprise Epicor Enterprise delivers financials, budgeting, distribution, manufacturing, sales and marketing, business intelligence, and customer service solutions into a common integrated suite of applications. The front office customer relationship management (CRM) application, combined with back office financial, distribution, and manufacturing applications, leverages integration technologies with extensible markup language (XML) to transform a line of business applications into an overall Read More

S2K Enterprise


VAI's S2K Enterprise Software is a suite of software applications designed to help enterprises of all sizes meet the challenges of today's economic environment by automating and integrating business processes across the organization.

enterprise marketing  Enterprise VAI's S2K Enterprise Software is a suite of software applications designed to help enterprises of all sizes meet the challenges of today's economic environment by automating and integrating business processes across the organization. Read More

Bigfoot CMMS (Enterprise and Enterprise+) Is TEC Certified for CMMS and EAM


TEC is pleased to announce that cloud-based Bigfoot CMMS by Smartware Group, Inc. (versions Enterprise and Enterprise+) is now TEC Certified in the computerized maintenance management systems (CMMS) and enterprise asset management (EAM) software spaces. These upgraded versions of Bigfoot CMMS have been designed to match the way maintenance professionals view, scan, and interact with computer screens of all sizes—tablet, iPad, PC, and smartphone alike—through a new, enhanced user interface and increased functionality.

enterprise marketing  Smartware Group, Inc. (versions Enterprise and Enterprise+) is now TEC Certified in the computerized maintenance management systems (CMMS) and enterprise asset management (EAM) software spaces. These upgraded versions of Bigfoot CMMS have been designed to match the way maintenance professionals view, scan, and interact with computer screens of all sizes—tablet, iPad, PC, and smartphone alike—through a new, enhanced user interface and increased functionality. These versions of Bigfoot CMMS are due to Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

enterprise marketing  vantage point in any enterprise to understand the customer needs, buying behavior, and value perception. Increasingly, marketing automation solutions are being adopted by large enterprises with multilevel, multi-LOB marketing departments. Those organizations need to coordinate their marketing programs and campaigns and are creating increased demand for holistic marketing-automation suites that include marketing operations, analytics and management functionality. Thus, we expect to see more Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

enterprise marketing  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More

SharePoint Online


With Office 365, SharePoint offers enhanced security technologies, is easy to manage, and can be accessed from almost anywhere.

enterprise marketing  Enterprise Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

enterprise marketing  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, a Read More

Enterprise Strategy Group


Enterprise Strategy Group (ESG) is an integrated IT research, analysis, and strategy firm.

enterprise marketing  Strategy Group Enterprise Strategy Group (ESG) is an integrated IT research, analysis, and strategy firm. Read More

Enterprise Feedback Management


Verint Enterprise Feedback Management™ (EFM) offers enterprises online, mobile and SMS survey capabilities, offline mobile applications for iOS enabled devices and reporting applications for iPhone, iPad and android devices. At the heart of the EFM solution is a respondent knowledgebase that grows richer with every interaction. It can be used to segment clients, enrich surveys with data you already know, and control contact frequency to prevent over-surveying. The knowledgebase also enables new information to be added over time. In addition, the solution includes embedded text analytics for the processing of unstructured text, interactive dashboards, and rich customer feedback reports. Verint’s EFM solution is part of its larger Voice of the Customer Analytics™ portfolio, which also includes the ability to analyze customer interactions from calls to the contact center, chat session and social media interactions through speech and text analytics.

enterprise marketing  Feedback Management Verint Enterprise Feedback Management™ (EFM) offers enterprises online, mobile and SMS survey capabilities, offline mobile applications for iOS enabled devices and reporting applications for iPhone, iPad and android devices. At the heart of the EFM solution is a respondent knowledgebase that grows richer with every interaction. It can be used to segment clients, enrich surveys with data you already know, and control contact frequency to prevent over-surveying. The Read More

Revolution R Enterprise


Revolution R Enterprise is production-grade analytics software built upon the powerful open source R statistics language. With commercial enhancements and professional support for real-world use, it brings higher performance, greater scalability, and stronger reliability to R—at a fraction of the cost of legacy products.  

enterprise marketing  R Enterprise Revolution R Enterprise is production-grade analytics software built upon the powerful open source R statistics language. With commercial enhancements and professional support for real-world use, it brings higher performance, greater scalability, and stronger reliability to R—at a fraction of the cost of legacy products. Read More