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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 enterprise software for advertising and marketing services


Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

enterprise software for advertising and marketing services  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » enterprise software for advertising and marketing services

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Server Platform Revitalization in the Enterprise Applications Space


The whole idea of enterprise application modernization is to renew existing software so that it can satisfy the need for integration and graphical presentation without losing any functionality. IBM is looking towards independent software vendors to help it in this endeavor.

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Software as a Service Is Gaining Ground


Software as a service is the latest incarnation of the hosting model. The demand for cost efficiency, information technology flexibility, and faster return on investment, coupled with new technology advancements, has caused the hosting model to be reborn.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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IBS Enterprise7 for Enterprise Resource Planning for Distribution Certification Report


The IBS product Enterprise7 is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for distribution in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Sunrise Technologies' Apparel & Footwear Template for Microsoft Dynamics AX: ERP for Fashion Certification Report 2011


Sunrise Technologies' Apparel & Footwear Template for Microsoft Dynamics AX is now TEC Certified for online evaluation of enterprise resource planning (ERP) for fashion packages in TEC's ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Growth Solutions for Data Storage: Meeting Needs Now and in the Future for Small Business


For business everywhere, the growth in the Internet has resulted in an enormous challenge to effectively and affordably manage, store, and archive digital files. In small to medium businesses (SMBs), solutions to store and manage digital files are often on a PC server or external hard drive—which can limit growth. SMBs should look for a storage and file management solution that allows for incremental growth. Find out why.

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SCM Software for Real World Manufacturing: A Case for Mission Critical Use


In an ideal world, we can have an exception free manufacturing operations. And for the most part, it will be a "management by exception" operations with no constraints or bottlenecks to worry about. But in reality manufacturing is all about managing constraints. A lot of constraints! This article discusses the impacts of constraints on manufacturing planning and execution and how a well implemented SCM software can help in overcoming these constraints.

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IFS Applications (version 8.0) for ERP for the Oil and Gas Industry (Upstream) Certification Report


IFS Applications (v. 8.0) is TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for oil and gas industry (upstream) in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Sugar Enterprise


Sugar Enterprise delivers CRM functionality aimed at large companies needing a tool to manage all interactions across the customer life cycle. The application includes reporting tools such as SQL reporting. Sugar Enterprise supports MySQL and Oracle databases.  

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