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The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

er diagrams marketing department  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » er diagrams marketing department


Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

er diagrams marketing department  Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and other project-based companies) need to effectively manage their businesses and deliver on-time profitable projects and engagements for their customers.   Traffic LIVE is an online studio, project and workflow management, and resource planning system. The comprehensive front-end solution helps businesses create estimates and quotes, schedule resources, capture time Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

er diagrams marketing department  of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

er diagrams marketing department  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...
Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for

er diagrams marketing department  with Eron Kelly, General Manager, SQL Server Product Marketing Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014. Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

er diagrams marketing department  Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were verified and optimized based on the experience of Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

er diagrams marketing department  Inc. , a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

er diagrams marketing department  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More...
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

er diagrams marketing department  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful loyalty Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

er diagrams marketing department  CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing Read More...
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their

er diagrams marketing department  Forward With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

er diagrams marketing department  Management: Leveraging the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

er diagrams marketing department  Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement occurred just as JDA Software Group Inc . (NASDAQ: JDAS), a Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

er diagrams marketing department  quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

er diagrams marketing department  Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...

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