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Featured Documents related to
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Enterprise Marketing Management (EMM) Evaluation Center
Define your software requirements for Enterprise Marketing Management (EMM), see how vendors measure up, and choose the best solution.
Enterprise Marketing Management (EMM) RFP Templates
RFP templates for Enterprise Marketing Management (EMM) help you establish your selection criteria faster, at lower risks and costs.
SAP Marketing vs SAP Finance
Compare ERP solutions from both leading and challenging solutions, such as SAP Marketing and SAP Finance.
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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
ERD FOR MARKETING METRICS
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ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.
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A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.
ERD FOR MARKETING METRICS
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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.
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: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
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Witty and viral marketing of enterprise applications? » The TEC Blog
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IT Service Management Metrics that Matter
Do you think great IT performance is achieved through luck or chance? You can bet real money it’s not. But regardless of how you measure up to high performers, there are a few steps you can take to improve your processes—starting with controlling change. Find out how this simple and significant way to improve performance and processes can help you achieve your operational effectiveness and efficiency objectives.
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3/4/2008 11:28:00 AM
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Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
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: product information management, PIM, business to business, B2B, product marketing, positioning, positioning process, positioning strategy, rationale document, product knowledge, supporting benefit statements, message strategy, messaging.
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7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.
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8/6/2008 1:52:00 PM
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In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).
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Business intelligence (BI) solutions can help businesses to become more intelligent about key operations and processes. But BI solutions are only as valuable as the data that is fed into them and the key performance indicators (KPIs) they monitor. Well-chosen KPIs and quality data ensure that BI solutions generate reliable, actionable information. Find out how to get the best information into and out of your BI solutions.
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23-01-2013
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