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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 ethnic marketing


UNIT4: The (Largely) Untold Story - Part 3
Part 1 of this blog post series started with my invitation by UNIT4 (formerly Unit 4 Agresso), the second largest business applications provider in continental

ethnic marketing  the culture that values ethnic heritage and casts a suspicious eye on American flamboyance and marketing gimmicks). However, the choir volunteer members’ average age is well over the current retirement age in the US, which makes the act difficult to compare (in terms of glamour and showing off) to The Foo Fighters, Train , John Mayer , or Cheryl Crow , to name only a few entertainment highlights that I have witnessed at US vendors’ user conferences. Also, a tuxedo attire in the US is only required

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Entering the Market in the World’s Largest Democracy


Currently, India’s population is approximately 1.0009 billion. The middle class is large and still growing; wages were low, but now are some of the best in various industries; many workers are well educated and speak English; and investors are optimistic and local stocks are up. Despite political turmoil, the country presses on with economic reforms. But for potential investors, there’s still cause for worry—find out why.

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Rising Elephant Creates Euphoria: India's Growing Markets Are a Boon for SCM Vendors


The nature of the organized retailing market in India may present challenges for software providers, but the opportunity to tap into and benefit from this market's huge (and growing) potential can yield sizable returns for supply chain management software vendors.

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Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results


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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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