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How to Evaluate Web-based BI Solutions
Web-based business intelligence (BI) is no longer an anomaly: organizations are ready for BI solutions that go beyond Web portals. However, when selecting Web

evaluate of marketing stratergy  to Evaluate Web-based BI Solutions How to Evaluate Web-based BI Solutions If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Established in 1993, Technology Evaluation Centers, Inc. (TEC) is the first web-native technology research enterprise. TEC provides decision support systems (DSS) that enable stakeholders to objectively identify the software products that best fit their company's unique business and systems requirements, and that Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » evaluate of marketing stratergy


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

evaluate of marketing stratergy  via the ability to evaluate the effectiveness of campaigns and to identify successful strategies, to readdress ineffective campaigns and to manage the costs of all campaigns within the organization Analysis of the Marketing Automation Market The marketing automation market has been fragmented since its advent, and one could discern three major sub-categories of solutions: 1) marketing operations, 2) marketing analytics, and 3) campaign management solutions. Marketing operations software aims at managing Read More...
Do You Know How to Evaluate Your Strategic Technology Provider?
Project teams constantly face a barrage of new products and technologies, and have a difficult time differentiating marketing slides and grand promises from

evaluate of marketing stratergy  You Know How to Evaluate Your Strategic Technology Provider? Introduction Issue: Project teams constantly face a barrage of new products and technologies, and have a difficult time differentiating marketing slides and grand promises from deliverable products when making strategic IT acquisitions. Flat IS budgets and limited internal IS resources further exacerbate the selection problem. Problem: Project teams state that they struggle with a number of critical issues when selecting enterprise Read More...
How to Evaluate a Sales and Operation Planning System
The features available in today’s sales and operations planning (SOP) systems make these systems indispensable assets for an organization. Reporting tools and

evaluate of marketing stratergy  to Evaluate a Sales and Operation Planning System Sales and operations planning (SOP) is one of the more critical functions an organization must undertake, as its effects span across various departments, and have the potential to directly influence the organization’s profits. A successful SOP department harmonizes the different beats of each division into an agreeable melody. It is definitely a challenge to find an effective tool that can merge the data from different systems to create a coherent Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

evaluate of marketing stratergy  results. Another way to evaluate efficiency is how little do we need to spend to get the results we want? To run efficient programs, most companies want to address the larger market to minimize their cost per target company. As we increase the size of the target market (from bread to bakery to food) we lower the cost per contact. However, we also decrease the power of the message. A case study discussing a ready-to-eat organic craft bread company will have a much greater impact on our cocktail party Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

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Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

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The Pain and Gain of Integrated EDI Part One: The Pain of Integrated EDI
The real action is in merging the influx of electronically transmitted data with existing information already being processed within the ERP system, and the

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CitiXsys iVend Retail 5.0 for Point-of-sale Retail Certification Report
CitiXsys product iVend Retail is now TEC Certified for online evaluation of point-of-sale (POS) solutions in the Wholesale and Retail Trade Evaluation Center.

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Collaboration 2.0: Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-Centric World of Enterprise 2.0
Most business collaboration continues to be conducted via e-mail and shared folders, but forward-looking organizations are increasingly considering socially

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Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

evaluate of marketing stratergy  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

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The Integrated Information Management Infrastructure: The Business Value of the Best-of-Suite Approach
Overlooking how an application fits into your overall IT landscape can lead to costly implementations. But addressing data management with middleware solutions

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