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How to Evaluate Web-based BI Solutions
Web-based business intelligence (BI) is no longer an anomaly: organizations are ready for BI solutions that go beyond Web portals. However, when selecting Web

evaluate of marketing stratergy  to Evaluate Web-based BI Solutions How to Evaluate Web-based BI Solutions If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Established in 1993, Technology Evaluation Centers, Inc. (TEC) is the first web-native technology research enterprise. TEC provides decision support systems (DSS) that enable stakeholders to objectively identify the software products that best fit their company's unique business and systems requirements, and that Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » evaluate of marketing stratergy


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

evaluate of marketing stratergy  via the ability to evaluate the effectiveness of campaigns and to identify successful strategies, to readdress ineffective campaigns and to manage the costs of all campaigns within the organization Analysis of the Marketing Automation Market The marketing automation market has been fragmented since its advent, and one could discern three major sub-categories of solutions: 1) marketing operations, 2) marketing analytics, and 3) campaign management solutions. Marketing operations software aims at managing Read More
How to Evaluate a Sales and Operation Planning System
The features available in today’s sales and operations planning (SOP) systems make these systems indispensable assets for an organization. Reporting tools and

evaluate of marketing stratergy  to Evaluate a Sales and Operation Planning System Sales and operations planning (SOP) is one of the more critical functions an organization must undertake, as its effects span across various departments, and have the potential to directly influence the organization’s profits. A successful SOP department harmonizes the different beats of each division into an agreeable melody. It is definitely a challenge to find an effective tool that can merge the data from different systems to create a coherent Read More
TEC Launches Center to Help Companies Evaluate and Select ERP Distribution Software
Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its ERP@Distribution Evaluation Center, to help companies compare the

evaluate of marketing stratergy  Center to Help Companies Evaluate and Select ERP Distribution Software TEC Launches Center to Help Companies Evaluate and Select ERP-Distribution Software Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its ERP-Distribution Evaluation Center, to help companies compare the most qualified ERP-Distribution systems based on their own, unique business needs. May 16, 2007 Montreal, Quebec, May 16, 2007—In response to growing global demand from IT decision makers in the Read More
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

evaluate of marketing stratergy  results. Another way to evaluate efficiency is how little do we need to spend to get the results we want? To run efficient programs, most companies want to address the larger market to minimize their cost per target company. As we increase the size of the target market (from bread to bakery to food) we lower the cost per contact. However, we also decrease the power of the message. A case study discussing a ready-to-eat organic craft bread company will have a much greater impact on our cocktail party Read More
The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures
This part discusses the causes of ill-fated implementation

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Business Answers at Your Fingertips: The Real-time Value of BI
This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer

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Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

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6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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Bank of America
Bank of America is a multinational banking and financial services company. It has a retail banking footprint that covers approximately 80 percent of the U.S.

evaluate of marketing stratergy   Read More
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

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Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

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Analysis of TeleCommunication Systems, Inc. Release of Menu Driven Wireless Web Capability For SMS
The advent of menu driven wireless web capabilities for SMS (Short Message Service) will allow carriers to offer their subscribers fully personalized web based

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The Integrated Information Management Infrastructure: The Business Value of the Best-of-Suite Approach
Overlooking how an application fits into your overall IT landscape can lead to costly implementations. But addressing data management with middleware solutions

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