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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 evaluating marketing strategy tools


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

evaluating marketing strategy tools  all of these. While evaluating the marketing-automation product options, in addition to criteria that are common to any enterprise application selection, the following few pertinent tough questions should be asked: Can the evaluated products run our own models and proprietary algorithms? Can they integrate with our back-office data sources to drive effective marketing campaigns? Can they integrate and interface with other systems we might be using for data analytics, data-warehousing, content-management,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Baan - What Will The Future In Invensys’ Stable Bring? Part 2: Evaluating Baan


Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise software applications map. However, we believe Baan’s path to full recovery will be quite thorny. Part 2 examines Baan’s strengths and challenges and makes specific bottom line recommendations.

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Evaluating SaaS Solutions: A Checklist for Small and Midsized Enterprises


This paper from Saugatuck Technology discusses relevant criteria for evaluating SaaS solutions targeting small and midsize firms, and raises key questions that should be asked. It is important to ensure that a SaaS solution is well aligned with business requirements, and can accommodate change and growth. The paper also provides an evaluation template for executives to use in conducting evaluations of SaaS solutions.

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One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning.

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i2 Announces e-Business Strategy


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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Breakthrough Performance Management: Tying Performance Metrics to Business Strategy


For many organizations, there is a disconnect between strategy and day-to-day activities. Strategy, resources, and risks are discussed at the executive level, but day-to-day activities and performance metrics are not connected to them. As a result, organizations can measure performance, but can’t manage it. The key to breakthrough performance management is tying performance metrics, resources, and risks to strategic objectives.

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HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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Online Marketing: Content Marketing to Keep Google Happy


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