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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

evaluating marketing strategy tools  all of these. While evaluating the marketing-automation product options, in addition to criteria that are common to any enterprise application selection, the following few pertinent tough questions should be asked: Can the evaluated products run our own models and proprietary algorithms? Can they integrate with our back-office data sources to drive effective marketing campaigns? Can they integrate and interface with other systems we might be using for data analytics, data-warehousing, content-management, Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » evaluating marketing strategy tools


Baan - What Will The Future In Invensys’ Stable Bring? Part 2: Evaluating Baan
Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise software applications map. However,

evaluating marketing strategy tools  Stable Bring? Part 2: Evaluating Baan P.J. Jakovljevic - November 30, 2000 Executive Summary Baan Co. once a leading global provider of enterprise business software has gone from an independent force in the ERP market to being part of the Invensys Software Systems Division. It is not dead, as some feared would be the case by now, because it has begun to win new major contracts. Since the acquisition, Invensys seems to be determined to capitalize on what Baan has to offer. The Baan core development Read More
Evaluating SaaS Solutions: A Checklist for Small and Midsized Enterprises
This paper from Saugatuck Technology discusses relevant criteria for evaluating SaaS solutions targeting small and midsize firms, and raises key questions that

evaluating marketing strategy tools  SaaS Solution Security , Evaluating SaaS Solutions , SaaS for SMB , Software as a Service for SME , Implementing SaaS Solutions , Business Advantages of Software as a Service , SaaS for Small and Medium Enterprises , Shopping for SaaS , Evaluation of SaaS Solutions , SaaS for Small and Medium Businesses , Software as a Service Security , Good SaaS Solutions , SaaS Solution Functionality , SaaS Offerings , Business Advantages of SaaS , SaaS Plan , Best Available SaaS Solution , SaaS Solution's Read More
Strategic Considerations for Evaluating Enterprise Performance Management Solutions
Consolidation in the enterprise performance management (EPM) market has led to a glut of misleading, and sometimes overstated, vendor claims. This has served to

evaluating marketing strategy tools  It's a mistake when evaluating a long term EPM strategy to only consider solutions that fall under the umbrella of a broad IT mandate. The most important assessment of the solution should be driven by strategic business requirements. . Given the consolidation in the market, the ERP vendors in particular have acquired a portfolio of EPM solutions. Current customers of both the ERP as well as acquired vendors suffer uncertainty with regard to the migration strategy of products they may have implemented, Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

evaluating marketing strategy tools  business marketing manager. When evaluating rules-based marketing automation capabilities, organizations should look for a marketing automation platform that is multi-channel, multi-track and multi-touch, giving marketers the ability to complement online messaging with ofline messages delivered via direct mail, a call center or sales representative. These systems are also known for their single touches. Instead, organizations need to automate multiple touch points throughout the irst 30 to 60 days after Read More
A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn

evaluating marketing strategy tools  Beginner's Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

evaluating marketing strategy tools  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More
A Buyer's Guide to Choosing a Mobile Marketing Platform
Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app

evaluating marketing strategy tools  Buyer's Guide to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More
Today’s Collaboration Software Tools
This white paper describes the real world collaboration process and presents a survey of the web software tools that are available today to support the

evaluating marketing strategy tools   Read More
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

evaluating marketing strategy tools  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More
Strategy Analytics
Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies.

evaluating marketing strategy tools   Read More
The Business Case for Marketing Automation
With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation

evaluating marketing strategy tools  Business Case for Marketing Automation With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

evaluating marketing strategy tools  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

evaluating marketing strategy tools  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

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