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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 evaluation marketing strategies


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

evaluation marketing strategies  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Do More with Less: The Five Strategies Used by Successful SMB Manufacturers


A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people.

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New Vendor Acquisition Strategies in the Enterprise Applications Field


The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.

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Financial Packages Software Evaluation Report


This financial software Software Evaluation Report anticipates as many factors as possible to establish your selection criteria for general ledger, accounts payable and receivable, reporting, and other bookkeeping requirements. This Software Evaluation Report in particular, offers a view on enterprise financial packages, which can complement an existing ERP system.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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ERP for School Districts Software Evaluation Report


The ERP Software Evaluation Report for K-12 school districts and municipalities focuses on back-office functionality, including financials, human resources (HR), and payroll. It covers important functionality for employee self-service activities, purchasing management, and inventory management.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

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Human Resources (HR) Software Evaluation Report


This Software Evaluation Report on human resources management systems affords clients the opportunity to rapidly determine their criteria for management and employee personnel tasks. Its extensive criteria include benefits and payroll management, employee self service, data warehousing, and health and safety requirements.

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