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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 evaluation of a marketing strategy


The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

evaluation of a marketing strategy  and the related PLM Evaluation Center. Contents   Executive Overview Contents Product and Component Lifecycles - The Disconnect The Impact of Component Events The Fuses Have Been Lit The Windows of Opportunity Are Closing Enter Component Event Management Implementing Component Event Management Recommendations Conclusion About the Author Searches related to The Importance of Component Event Management in a PLM Strategy : Event Management | Event Management Software | Online Event Management | Corporation

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » evaluation of a marketing strategy

Is MAPICS Getting the Magic of PLM? Part Two: Strategy


During our recent briefing, MAPICS' executives acknowledged that almost all enterprise software companies are either "hunting" or being "hunted".

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Best Practices in Extending ERP: A Buyer’s Guide to ERP versus Best-of-breed Decisions


The trade-off between best-of-breed functionality and ease of integration is no longer so simple. Enterprise resource planning (ERP) software continues to expand, blurring the boundaries of core ERP functionality. The three essential factors to consider in ERP versus best-of-breed decisions are functionality, integration, and the ability to upgrade. Find out the questions you need to ask when considering an ERP extension.

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A Couple of "Five Procurement Commandments" in a Down Economy


As is the case with white papers, vendors' press releases (PR) can range from blatant bragging about the "latest-and-greatest" product capabilities (and other marketing "fluff") to tastefully asserting competence and educating the market about specific issues. One example of the latter would be Emptoris' April 2008 PR on the findings  of a panel of financial and procurement experts that have

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A Case Study and Tutorial in Using IT Knowledge Based Tools Part 2: A Tutorial


This tutorial, part 2 of a two part series on Knowledge Based Selection, demonstrates the selection processes and capabilities of Knowledge Based Selection Methods and Tools. These tools, integrated with business decision making procedures, can arguably reduce selection risk and improve chances for success in IT projects. Given the appalling rate of IT project failures, selection can potentially help reduce risk in some 30% of cases, with an associated estimated cost of about $30B annually to industry according to some sources. In this tutorial, we illustrate a number of the procedures for rapid decision processing through the real-life selection of a PDA device. The process gave confidence to the argument to wait for the solution, while weighing risk against return.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Six: Custom Development and Single-Vendor versus Multi-Vendor


As componentization and Web services mature, packaged software will be less rigid and easier to adjust to unique practices-- thereby gaining some of the benefit of the custom approach. Although an enterprise can generate many benefits from standardization, it may also create other issues that may often result in disruptions.

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6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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Pragmatist's Guide: Building a Business Case for a Formula-based ERP


If you're a process manufacturer taking a close look at the option of acquiring an enterprise resource planning (ERP) solution, you may be finding that you're faced with a bewildering array of options, technologies, and applications. What should you look for, and which business issues do you need to address to position your acquisition-and implementation-for maximum success? Download this report to find out.

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Configurability Strategy: A Competitive Advantage


To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using fewer resources. Learn about the two interrelated phases of a configurability strategy: developing the product—which emphasizes the essential functionality of a product configurator—and executing the lead-to-order (LTO) process in a lean manufacturing environment.

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