X
Start evaluating software now

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 evaluation strategies in marketing


New Vendor Acquisition Strategies in the Enterprise Applications Field
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number

evaluation strategies in marketing  4M approach underlying the evaluation of acquisition candidates: Motivation—is the candidate motivated? Money—will there be sufficient payback? Method—does the candidate have the right people? Match—does the acquisition fit SSA Global's big picture ? The vendor's goal is to ensure that it keeps customers for life. In order to do that, it must preserve the customers' investments while continuing to deliver a long-term product strategy of convergence, modernization, and vertical focus, all in a

Read More


Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

Read More
Start evaluating software now

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » evaluation strategies in marketing

e-Business Service Provider Evaluation & Selection


This is a transcript of an audio conference on E-Business Service Provider Evaluation and Selection presented by TechnologyEvaluation.Com. The presentation used the TEC patented selection engine WebTESS to conduct a live real time evaluation and selection. It then reviewed the critical differentiating service provider criteria, as well as detailed comparisons of competing vendors within the various types of DBSPs.

evaluation strategies in marketing  a live, real time evaluation and selection. It should be noted that WebTESS and the models it uses are only representative of our more sophisticated desktop tool, TESS, and the models it supports. We will review the critical differentiating criteria of a number of selected DBSPs chosen as a representative sample of the most common types of DBSPs a newcomer to the space may face. However, to help us understand the selection process, we need to get a handle on the DBSP space, and the companies that inhabit Read More

B2B E-business in the Supply Chain: New Services and Technologies Require Companies to Reevaluate Their Strategies


IT groups aspire to standardize on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor expediency over strategy. With so many technology choices, it’s important to understand the role each can play when building an overall business-to-business (B2B) strategy. Learn about the four points you should consider when evaluating vendors and service providers.

evaluation strategies in marketing  B2B e-business strategy. The evaluation of vendors and service providers should be done taking four different perspectives : The approach to integration Options for deployment Variety of offerings Managed services provided This article provides an overview of B2B e-business service and software products on the market, offering insight on how they can be used to build an overall B2B e-business strategy for the supply chain. The expansion of trading-community integration drives B2B e-commerce Long gone are Read More

Do More with Less: The Five Strategies Used by Successful SMB Manufacturers


A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people.

evaluation strategies in marketing  for SMB | Technology Evaluation Centers | Manufacturing Business Goal | ERP System Integration | Discrete Manufacturing Industry Solutions | Infor SMB Guide | SMB Manufacturing Companies | SMB Manufacturers Report | Manufacturing Software Small Business | ERP Software Applications | Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

evaluation strategies in marketing  sales and marketing software evaluation,compare sales marketing solutions,select sales marketing software,sales marketing systems comparisons,evaluation solutions for marketers,business management,product service sale,product standard,product lifecycle,plm system comparisonsbusiness intelligence,evaluation business performance management solutions,sales force automation,sfa software selectionenterprise marketing management,crm,crm selection,merchandising systems selection,mrm solution comparisons,strategies. Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

evaluation strategies in marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

evaluation strategies in marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Best-in-class Marketers Drive Enhanced Customer Loyalty


The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.

evaluation strategies in marketing  best-in-class customer relationship management,cross-channel customer loyalty,best-in-class cusotmer experience management,retail crm best practices,best-in-class customer loyalty,360-degree view of the customer,360 degree view of the customer,crm best practices,360 degree view,customer management relationship,retail best practices,business relationship management best practices,customer retention best practices,customer management crm,crm customer management Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

evaluation strategies in marketing   Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

evaluation strategies in marketing   Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

evaluation strategies in marketing   Read More

Why Is In-transit Visibility (ITV) in the Supply Chain Important?


ITV capabilities allows an organization to meet the challenges of rapidly increasing fuel prices, changes in regulatory requirements, and provides customers with premium services without increasing the total cost of operations. Find out more in this article!

evaluation strategies in marketing  change management,strategic planning,inventory control,scm systems,demand planning,inventory planning,inventory management,production planning,warehouse inventory,inventory,inventory systems,inventory forecasting,supply chain planning,inventory optimization,supply planning Read More

New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

evaluation strategies in marketing  Data Protection Strategies One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets. Read More

In-Memory Databases/In-Memory Analytics


The appeal of in-memory technology is growing as organizations face the challenges of handling and utilizing big data. There are compelling technical advantages to having an in-memory database, but the business benefits can be far-reaching, as the knowledge gained from analytics means that a data-driven business can closely engage with and anticipate the needs of customers and markets. This paper provides a look at the benefits of in-memory technology for dealing with big data and short overviews of in-memory/analytics solutions by five of the major vendors in the space.

evaluation strategies in marketing  in-memory,analytics,in-memory technology,big data,in-memory databases,in-memory analytics Read More

Leadership When It Really Matters: A Closer Look at Investing in PLM Technology to Profit in a Down Economy


Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely will gain a competitive advantage and even prosper during hard times. Achieving financial results hinges on finding a product lifecycle management (PLM) solution that delivers business benefits not only in the short-term but also long into the future. Read how now.

evaluation strategies in marketing  retail industry,consumer goods industry,apparel industry,PLM software,product lifecycle management software Read More