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Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

event based marketing  triggered by a specific event – such as when a customer fills out an online form – or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that take effect after each communication. Cracking the Segmentation Code In the past, a major stumbling block to rules-based marketing was audience segmentation. Historically, segmentation was limited to relatively basic demographic, geographic or firmagraphic information. Sure, that information was enough Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » event based marketing


Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

event based marketing  - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By arrangement with the websites Angara gets to drop a cookie - but not any data that Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

event based marketing  dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the number of point (niche) CMO solutions will Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

event based marketing  - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

event based marketing  customer care; order management; event processing; invoicing; and fraud management. Moreover, through the acquisition of a former CRM leader Clarify in 2001 (see Clarity of Vision: Clarify Sold to Amdocs by Nortel ), Amdocs also became a noteworthy player in the CRM and call center areas, so that, in terms of the OSS side of a communication customer or a CSP, most data of any effect is captured and managed by an Amdocs solution. To that end, Amdocs ClarifyCRM product offers solutions that help companies Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

event based marketing  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
Identity-based NAC: Using Identity to Put the “Control” in Network Access Control
Access control is more than just checking devices for malware before admitting them to a network. Identity-based network access control (NAC) looks at the

event based marketing  recover gracefully in the event of failure ensuring always-on availability for mission critical environments. Audit - must be able to document both good and bad access and provide appropriate reports to demonstrate due care in achieving regulatory compliance. Network Access Control (NAC) provides the ability to enforce granular access policies across your entire network without suffering any latency or performance impact. Admission Control is Not Enough An early set of technology providers brought Read More...
Leveraging Business Growth with Value-based Pricing
Unlike legacy strategies such as cost-plus, historical-based, and volume-driven pricing, which tend to decrease price premiums and profits over time, value

event based marketing  Value-Based Pricing,Value-Based,business growth,company culture,data analytics Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

event based marketing  HR,HCM,Human Resources,Human Capital management,Lumesse,SAP,Context Engine Read More...
Driver-based Budgets and Forecasting
Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major

event based marketing   Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

event based marketing  marketing ROI,business analytics,IBM Business Analytics Read More...
Model Based Architectures - For sustainable Competitive advantage
Model-based architectures are conceptually superior on all fronts to conventional approaches to development. So far, they have not yet attained high levels of

event based marketing  Based Architectures - For sustainable Competitive advantage Model-based architectures are conceptually superior on all fronts to conventional approaches to development. So far, they have not yet attained high levels of maturity and robustness and hence most organizations are living with conventional approaches. This paper compares the next generation of architectures, called model-based architectures, with current generation architectures from these perspectives. The extent of improvements in Read More...
Transaction Based Pricing in BPO
Increased maturity in business process outsourcing (BPO) has led to the emergence of transaction-based pricing and outcome-based pricing models, which can

event based marketing  Based Pricing in BPO Increased maturity in business process outsourcing (BPO) has led to the emergence of transaction-based pricing and outcome-based pricing models, which can provide broader business value to customers. This white paper focuses on the transaction-based pricing model for BPO services, its suitability in meeting present-day BPO objectives, and its superiority over the traditional full-time-equivalent (FTE)-based pricing model. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

event based marketing   Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

event based marketing   Read More...

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