X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 event based marketing


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

event based marketing  triggered by a specific event – such as when a customer fills out an online form – or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that take effect after each communication. Cracking the Segmentation Code In the past, a major stumbling block to rules-based marketing was audience segmentation. Historically, segmentation was limited to relatively basic demographic, geographic or firmagraphic information. Sure, that information was enough

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » event based marketing

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

event based marketing   Read More

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

event based marketing   Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

event based marketing   Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

event based marketing   Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

event based marketing   Read More

Driver-based Budgets and Forecasting


Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of business and financial plans. What's missing is driver-based planning, a best-practice methodology where financial plans incorporate assumptions about business activities modeled to drive financial data.

event based marketing   Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

event based marketing   Read More

Payroll: The Key to Activity-based Costing for Nurseries, Farms, and Greenhouses


Find out why activity-based costing (ABC) is the best solution to define your costs, accounts, and activities. In this paper, you will learn how a payroll-oriented ABC will help you make more accurate managerial decisions for your agribusiness.

event based marketing   Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

event based marketing   Read More

The Secrets to Buying a Cloud Based ERP -- November 16, 2010


In the Webcast, The Secrets to Buying a Cloud-based ERP, learn about IT's new role in evaluating, selecting, and implementing cloud-based ERP.

event based marketing   Read More