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Documents related to » example for marketing research proposal


Usability
Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: use, as the Expedia example illustrates. Steps to Improving Usability Let us see what steps could be taken to improve usability in the course of a software development or implementation project. One, software engineers could build repositories of usability best practices from previous projects and earlier product versions. As we have seen from our various examples, basic elements like wizards, rightly-placed hyperlinks, shopping carts, and navigation schemes can lead to significant improvements in
2/15/2004

What is SRFM?
The planning, execution and partner collaboration processes of nearly all companies today are driven by a

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: best illustrated with this example: Consider supply management. Under traditional processes, negotiations focus on price. Lead times, along with flex terms that outline performance responsibilities in the event of inevitable forecast changes, may also be discussed. Data about how these terms impact future cost, value, and risk is rarely available, however, nor are how commitments that quoted terms will be honored under the adverse supply and demand conditions when they matter most. In contrast, under
4/23/2004

A Sharp ASP
Sharp Microelectronics of the Americas has selected Harbinger as their Application Service Provider of choice. The multi-year contract will allow Harbinger to integrate e-Procurement and business applications across Sharp's e-Supplier community.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: A Sharp ASP A Sharp ASP A. Turner - July 14, 2000 Read Comments A. Turner - July 14, 2000 Event Summary On June 14, 2000, Harbinger Corporation, a supplier of business-to-business (B2B) e-Commerce solutions, announced it has been selected by Sharp Microelectronics of the Americas (SMA) as its Application Service Provider (ASP). Under the multi-year contract, Harbinger will begin work to expand Sharp s e-Supplier community and integrate e-Procurement transactions via a suite of applications hosted for
7/14/2000

OS SmackDown!
In the latest escalation in the battle between Windows and Linux, directions on how to replace each with the other have been published on the Web by their respective champions.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: OS SmackDown! OS SmackDown! R. Krause - January 12, 2000 Read Comments Event Summary Recently, Microsoft published instructions on how to remove Linux OS and install Windows 2000/NT4 on the newly-freed-up disk drive. Not to be outdone, Linux-philes have countered by publishing instructions on how to remove a Windows OS and replace it with Linux. To close the circle, Paul Ferris, Editor at Linux Today, highlighted the silliness by publishing his own mostly-joking piece on how to uninstall both Windows and
1/12/2000

Net Woes for NetWare
Novell warned financial analysts of lower-than-expected revenues for the second quarter of 2000, as sales declined. This doesn’t bode well for NetWare.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: Net Woes for NetWare Net Woes for NetWare C. McNulty - May 22, 2000 Read Comments C. McNulty - May 22, 2000 Event Summary PROVO, Utah -May 2, 2000 - Novell, Inc. (NASDAQ:NOVL) announced that it will report significantly lower-than-anticipated revenue and earnings for its second fiscal quarter ended April 30, 2000. The company expects to report total revenue of over just $300 million and earnings of approximately $0.08 per share, including the benefit of a $35 million royalty payment from Caldera, Inc. the
5/22/2000

We Shall Be Giant
Oracle and Citigroup bank on integrating B2B exchange and financial services. Will Bailey Building and Loan Association get into the act?

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: We Shall Be Giant We Shall Be Giant D. Geller - November 27, 2000 Read Comments D. Geller - November 27, 2000 Event Summary Oracle Corp. (NASDAQ: ORCL) has followed the lead of Ariba and Commerce One in tying its B2B future to a large financial institution. Citigroup (NYSE: C) has agreed to use Oracle s technology for its internal procurement and to market Oracle s exchange services worldwide through a co-branded web site. Citibank has the potential to bring the message about the partnership to 100
11/27/2000

Concur Scores A Bingo
Concur took a quantum leap in providing E-procurement services to small and mid-sized businesses by partnering with Nortel Networks and SAFECO. The resulting Concur Business Advantage will provide leveraged buying services to customers.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: Concur Scores A Bingo Concur Scores A Bingo D. Geller - March 8, 2000 Read Comments Event Summary Concur Technologies (NASDAQ: CNCR) announced its Concur Business Advantage to provide leveraged buying services to small and mid-sized companies, up through the Global 4000. The first suppliers will be available on the network in Q2 of 2000. The network is a strategic partnership between Concur, Nortel Networks, SAFECO, and Microsoft. Nortel Networks (NYSE/TSE: NT) will offer a managed service solution to its
3/8/2000

AMD Athlon Debuts
SUNNYVALE, Calif.--(BUSINESS WIRE)--August 9th - AMD today introduced the 650MHz AMD Athlon(TM) processor, the world's fastest and highest-performance microprocessor for x86 computer systems.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: AMD Athlon Debuts AMD Athlon Debuts R. Krause - August 13, 1999 Read Comments AMD Athlon Debuts SUNNYVALE, Calif.--(BUSINESS WIRE)--August 9th, 1999 AMD today introduced the 650MHz AMD Athlon(TM) processor, the world s fastest and highest-performance microprocessor for x86 computer systems. The AMD Athlon family is designed to deliver unprecedented performance for cutting-edge commercial and consumer software applications running on high-end desktop systems, workstations, and servers. What this means: AMD
8/13/1999

N-Tier Demand Management
The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a few leading suppliers deep in the supply chain are have taken to successfully mitigate the bull-whip effect.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: and their share. For example, if you are a supplier to Ford, you would create your own forecast of demand for the whole light truck market and for Ford s share. Or a supplier to Juniper Network would forecast the whole enterprise switch market and Juniper Network s share. This way, if several major customers have aggressive forecasts, you can make your own informed opinions about whether the total market is really growing, or whether there is some double-counting going on. Formulating your own market
12/23/2004

Linux Laptops from Dell
Dell now has begun selling two models of its laptops with Linux preinstalled.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: Linux Laptops from Dell Linux Laptops from Dell R. Krause - February 18, 2000 Read Comments Event Summary 2/1/2000 [Cnet News] - Dell now has begun selling two models of its laptops with Linux preinstalled. The products, the Latitude CPX and the Inspiron 7500, come with Red Hat Linux 6.1 and are certified by Linuxcare. The Inspirons with Linux are available now, but the Latitudes will be available Feb. 4, according to a company representative. The move has been expected since last August. The CPX is the
2/18/2000

Oracle Loses Again
SAP AG has chosen SQL Server 7.0 as its strategic database for the Windows platform. The companies also will cooperate to make the Windows 2000 OS available as a platform choice for customers wishing to implement mySAP.com solutions. On the heels of the agreement to use IBM DB2 as a preferred backend database, Oracle continues to lose market share as a database in the ERP arena.

EXAMPLE FOR MARKETING RESEARCH PROPOSAL: Oracle Loses Again Oracle Loses Again M. Reed - January 20, 2000 Read Comments Event Summary SAP AG has chosen SQL Server 7.0 as its strategic database for the Windows platform. The companies also will cooperate to make the Windows 2000 OS available as a platform choice for customers wishing to implement mySAP.com solutions. Microsoft also announced that it is the first mySAP.com customer to use Windows 2000 for its product implementation of SAP inter-enterprise software solutions. mySAP.com is an open
1/20/2000


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