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Documents related to » example market research proposal


Usability
Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.

EXAMPLE MARKET RESEARCH PROPOSAL: use, as the Expedia example illustrates. Steps to Improving Usability Let us see what steps could be taken to improve usability in the course of a software development or implementation project. One, software engineers could build repositories of usability best practices from previous projects and earlier product versions. As we have seen from our various examples, basic elements like wizards, rightly-placed hyperlinks, shopping carts, and navigation schemes can lead to significant improvements in usabili
2/15/2004

A Sharp ASP
Sharp Microelectronics of the Americas has selected Harbinger as their Application Service Provider of choice. The multi-year contract will allow Harbinger to integrate e-Procurement and business applications across Sharp's e-Supplier community.

EXAMPLE MARKET RESEARCH PROPOSAL: A Sharp ASP A Sharp ASP A. Turner - July 14, 2000 Read Comments A. Turner - July 14, 2000 Event Summary On June 14, 2000, Harbinger Corporation, a supplier of business-to-business (B2B) e-Commerce solutions, announced it has been selected by Sharp Microelectronics of the Americas (SMA) as its Application Service Provider (ASP). Under the multi-year contract, Harbinger will begin work to expand Sharp s e-Supplier community and integrate e-Procurement transactions via a suite of applications hosted for
7/14/2000

OS SmackDown!
In the latest escalation in the battle between Windows and Linux, directions on how to replace each with the other have been published on the Web by their respective champions.

EXAMPLE MARKET RESEARCH PROPOSAL: OS SmackDown! OS SmackDown! R. Krause - January 12, 2000 Read Comments Event Summary Recently, Microsoft published instructions on how to remove Linux OS and install Windows 2000/NT4 on the newly-freed-up disk drive. Not to be outdone, Linux-philes have countered by publishing instructions on how to remove a Windows OS and replace it with Linux. To close the circle, Paul Ferris, Editor at Linux Today, highlighted the silliness by publishing his own mostly-joking piece on how to uninstall both Windows and
1/12/2000

What is SRFM?
The planning, execution and partner collaboration processes of nearly all companies today are driven by a

EXAMPLE MARKET RESEARCH PROPOSAL: best illustrated with this example: Consider supply management. Under traditional processes, negotiations focus on price. Lead times, along with flex terms that outline performance responsibilities in the event of inevitable forecast changes, may also be discussed. Data about how these terms impact future cost, value, and risk is rarely available, however, nor are how commitments that quoted terms will be honored under the adverse supply and demand conditions when they matter most. In contrast, under
4/23/2004

The Data Explosion
RFID and wireless usage will drive up data transactions by ten fold over the next few years. It is likely that a significant readdressing of the infrastructure will be required--in the enterprise and the global bandwidth.

EXAMPLE MARKET RESEARCH PROPOSAL: future of rfid, history of rfid, inventory management rfid, radio frequency identification, radio frequency identification applications, radio frequency identification device, radio frequency identification devices, radio frequency identification rfid, radio frequency identification rfid technology, radio frequency identification system, radio frequency identification systems, radio frequency identification technology, rdif, rdif chips, rdif reader, rdif tag, rdif tags, rdif technology, rf radio frequency identification, rfid antennas, rfid asset management, rfid companies, rfid company, rfid .
10/20/2004

Antidisintermediation
The mantra of most e-commerce ventures is usually “Change the way that business is done.” eSprocket thinks that the way business is done is just fine, thank you. Their goal is to enable instead of replace.

EXAMPLE MARKET RESEARCH PROPOSAL: Antidisintermediation Antidisintermediation D. Geller - May 31, 2000 Read Comments D. Geller - May 31, 2000 Event Summary There are $400 billion worth of used capital equipment to be traded. eSprocket wants to bring the business online without bypassing the processes and brokers that make it work. eSprocket observes that less than 5 percent of this huge market occurs in auctions. The reason, they suggest, is that used capital equipment items are not commodity items, as new ones might be. Even beyond the
5/31/2000

Way To Go, Ross Systems!
Although Ross Systems today is merely a shadow of a once solid profitable vendor, its embattled management deserves accolades for tenacity and pulling off a third consecutive profitable quarter, thereby remaining in the race.

EXAMPLE MARKET RESEARCH PROPOSAL: Way To Go, Ross Systems! Way To Go, Ross Systems! P.J. Jakovljevic - October 23, 2001 Read Comments P.J. Jakovljevic - October 23, 2001 Event Summary On September 17, Ross Systems, Inc. (NASDAQ: ROSS), a provider of ERP and e-business solutions for mid-market process manufacturers, announced a profit of $0.4 million for its fourth fiscal quarter, which ended June 30, 2001. The results represent a $5.5 million improvement over the prior year s quarter (See Figure 1). Nonetheless, total revenues for the
10/23/2001

CRM Buyer s Guide
If you're interested in a CRM solution, here's a guide to help you zero in on the best one for your company's needs.

EXAMPLE MARKET RESEARCH PROPOSAL: CRM Buyer s Guide CRM Buyer s Guide If you re interested in a CRM solution, here s a guide to help you zero in on the best one for your company s needs. With this CRM Buyer s Guide , you ll quickly get up to speed on all the key CRM considerations: business benefits of a CRM solution hosted vs. on-premise CRM, including advantages and disadvantages CRM market overview and history CRM cost considerations CRM solution providers You ll also learn about the essential CRM tools, including sales force
2/11/2011 3:35:00 PM

SPSS Has A New ShowCase
On November 7, 2000, SPSS announced that they have signed an agreement to purchase ShowCase Corporation. The company sees a large part of its future in the analytical CRM market, and will use ShowCase to bolster staff and expertise levels.

EXAMPLE MARKET RESEARCH PROPOSAL: SPSS Has A New ShowCase SPSS Has A New ShowCase M. Reed - November 14, 2000 Read Comments M. Reed - November 14, 2000 Event Summary On November 7, 2000, SPSS (NASDAQ: SPSS) announced that they have signed an agreement to purchase ShowCase Corporation (NASDAQ: SHWC). SPSS expects that this move will bolster its presence in the analytical customer relationship management market (as versus operational CRM). The transaction is expected to be concluded during the quarter ending March 30, 2001 and is valued at
11/14/2000

Making the Team Work
Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called

EXAMPLE MARKET RESEARCH PROPOSAL: enterprise software, selling, team work, planning, marketing, communication, leadership, strategy, presales.
7/2/2005

Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

EXAMPLE MARKET RESEARCH PROPOSAL: to this page, for example, there were four or five hits registered at our server. One was for the main HTML page code, and the others were for the various graphic elements named on the page. Hits can be a good measure of how hard a server works (or how powerful it is) but are not particularly good measures of how many people visit the site. Reporting On Your Website Even though hits are a poor measure of how interesting a site is, you may still hear the measure used. Salespeople, who may not have been
11/1/1999


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