X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 example of a complain marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

example of a complain marketing  Retailer Moreover, take the example of a large oil and gas company whose lubricants business was earning the lowest margin of all the company's business groups. Using advanced analytics, the company clustered customers into six groups and determined that 90% of the revenue came from 12% of the customers. With this understanding, the company was able to realign sales and marketing to focus on the most profitable customers. Through this action - and despite substantial increases in crude oil prices - the

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » example of a complain marketing

Business Intelligence: A Guide for Midsize Companies


Business intelligence (BI) is not a new concept. What’s new is that BI tools are now accessible for midsize companies. Managers can use BI to analyze complex information to support their decision-making processes, combining data from a variety of sources to get an integrated, 360-degree view of the company. Find out how to select the right BI software, the right vendor, and the right approach to implementing BI.

example of a complain marketing   Read More

Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

example of a complain marketing   Read More

Business Benefits to FSM-CRM-ERP Systems Integration


These days everything starts with the customer and his or her experience. From this perspective—of the customer experience—the service sector must ensure fluency in its operations so that the customer is satisfied and does not go to social media to publicly vent or complain. Certain industries such as manufacturing and services industries, such as utilities and insurance, are some of the most

example of a complain marketing   Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

example of a complain marketing   Read More

Achieve a Complete Business Picture with a BI Dashboard


With the right business intelligence (BI) solution, any enterprise can improve performance, decrease time to market, analyze and forecast data, and achieve competitive advantage. However, it is important to consider whether your BI provides timely, clear data and integrates data from every possible source within the organization. The enterprise must carefully consider its specific requirements and choose a solution that provides the right information to the right user at the right time. Download this report to learn more.

example of a complain marketing   Read More

Why Project Portfolio Management Is a Must-have Strategic Asset in a Down Economy


Project portfolio management (PPM) software can provide a dynamic decision-making process for assessing projects such as portfolios, prioritizing projects, and allocating limited resources to meet key organizational objectives. Using PPM can also help you better align and manage your people, projects, and processes—giving you the ability to react quickly to change and minimize risk in the current declining market.

example of a complain marketing   Read More

Creating a Blueprint for Analytics Talent: A Research Study on Talent Capabilities Needed to Be Highly Effective in Analytics Jobs


According to a 2014 study, 80% of the world’s data was created in the last two years alone. This data explosion has created greater opportunities for organizations to use analytics to gain deeper insights to inform smarter business decisions. Organizations, however, vary greatly in the degree to which they have advanced their analytics functions to capitalize on this volume of available information.

This white paper explores the growing gap between the needs of organizations and the talent available in the labor market. Competition is intense, and it’s desirable to identify and groom high potential analytics talent early. Discover the skills, behaviors, and competencies that provide the foundation for a roadmap for educational institutions, job seekers, and employers to address the analytics skill gap.

example of a complain marketing   Read More

Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Three: Applications Hosting


Mid-market enterprises might benefit from objectively evaluating the value propositions represented in successful next-generation applications service providers (ASP).

example of a complain marketing   Read More

5 Simple Steps to Choosing a BRMS for a Loan Origination System


Today, 70 to 80 percent of costs for processing loan applications are people-related. From a mortgage company’s perspective, this results in increased costs and decreased revenues. With ever-changing loan products, enterprises are forced to build or buy new loan origination systems periodically. And to meet these challenges, they’re choosing technology that focuses on solving business problems, not technical problems.

example of a complain marketing   Read More

Baan Seeking A New Foster Home -- A Déjà vu Or Not Quite?


Given Invensys' irrevocable decision to give up Baan for another adoption after all, one is to wonder whether this is the 'year 2000 revisited' or whether Baan and its customers should instead look forward to turning a new leaf.

example of a complain marketing   Read More