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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 example of a complain marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

example of a complain marketing  Retailer Moreover, take the example of a large oil and gas company whose lubricants business was earning the lowest margin of all the company's business groups. Using advanced analytics, the company clustered customers into six groups and determined that 90% of the revenue came from 12% of the customers. With this understanding, the company was able to realign sales and marketing to focus on the most profitable customers. Through this action - and despite substantial increases in crude oil prices - the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

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Business Intelligence: A Guide for Midsize Companies


Business intelligence (BI) is not a new concept. What’s new is that BI tools are now accessible for midsize companies. Managers can use BI to analyze complex information to support their decision-making processes, combining data from a variety of sources to get an integrated, 360-degree view of the company. Find out how to select the right BI software, the right vendor, and the right approach to implementing BI.

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Harness the Power of Your Virtual Sales Team


Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called "discovery."

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Case Study: How a Midsized Company Saved over $870,000 on a $3 Million Microsoft Enterprise Agreement, in Less Than Three Weeks


In 2004, Microsoft offered a midwestern-US-based financial services corporation a range of options to renew and replace its existing enterprise agreement. But without the right negotiating skills, how could it be certain Microsoft’s offer was the most cost-saving approach? The company engaged an independent consulting firm, and in less than three weeks recognized savings of 28 percent on a $3 million (USD) agreement.

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Achieve a Complete Business Picture with a BI Dashboard


With the right business intelligence (BI) solution, any enterprise can improve performance, decrease time to market, analyze and forecast data, and achieve competitive advantage. However, it is important to consider whether your BI provides timely, clear data and integrates data from every possible source within the organization. The enterprise must carefully consider its specific requirements and choose a solution that provides the right information to the right user at the right time. Download this report to learn more.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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A Step-by-step Guide to Securing Your MS IIS Web Server with a Digital Certificate


You have a Microsoft Internet Information Services (MS IIS) web server. But what about your digital certificate solution? Learn how to test, purchase, install, and use a digital certificate from thawte with your MS IIS, and ensure efficient management of encryption keys and digital certificates with best practices. Learn how you can address online security issues to build the confidence of your customers.

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Is There a Street Corner for a Vendor-neutral Third Party Support and Maintenance Provider?


Although Rimini Street's client base is still budding, the third party provider of support and maintenance has been quite bullish, owing to the accelerating demand for its service lines; healthy win ratios; and solid execution of its aggressive business plan.

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SAP Enterprise Mobility: Bringing a Cohesive Approach to a Complex Market


Mobility and consumerization are creating complexity in the enterprise, but embracing the change can lead to more productive mobile workers as well as better communications with employees, partners, customers, and consumers. The trends in the enterprise mobility landscape, such as the consumerization of IT, the mobile application explosion, and cloud computing, are driving the need for new technology solutions to emerge. This white paper discusses some of the key trends taking place in the enterprise mobility landscape today and gives essential guidance to help end users and partners develop a strategic plan for building an enterprise mobility strategy.

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