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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 example of marketing erp


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

example of marketing erp  relationship tenure, since, for example focus groups, marketing campaigns, sales collaterals, and even aftermarket activities (such as warranty registration and service calls) present opportunities for companies to ascertain and control how their products are perceived in the market. With information being disseminated and gathered from many diverse sources, a unified marketing platform could be an instrumental to improve enterprises' demand and revenue management strategies. Challenges Yet, these applica

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » example of marketing erp

Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

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PLM Coming of Age: ERP Vendors Take Notice


With a PLM solution in place, a company has the ability to automate, monitor, and track product development and revision processes with their customers, suppliers, and employees amid the increasing pressures of mass customization, globalization, regulatory compliance, outsourcing, and product accountability, which are just some market driving forces.

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SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

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Comparison of ERP and CRM Markets' Life cycle Snapshots


Today's enterprise applications are required as a matter of course to address more than the processes taking place within the walls of an enterprise. Almost all traditional ERP vendors (small and big alike) had to experience a wake-up call and have long been trying to expand their product offering in tune with the ever-changing trends and requirements of the new collaborative economy. The need for providing a full, comprehensive CRM suite rather than an individual solution or a bundle of point solutions for each distinct CRM area remains firm, and will urge further market consolidation.

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Four Reasons Why You Need to Consolidate Your Various ERP Packages


If your business is running more than a single enterprise resource planning (ERP) software package, you need to consolidate down to one. In this white paper, we’ll provide you with four good reasons for making this move, and how to get around the various organizational barriers to doing so.

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Ross ERP (V 7.0.3) Is TEC Certified for Process Manufacturing ERP


TEC is pleased to announce that Ross ERP (V 7.0.3) by Aptean is now TEC Certified for process manufacturing enterprise resource planning (ERP). Ross ERP aims to address the unique needs of process manufacturers, such as complex inventory management (including the complexities around variable raw material inputs), backward and forward lot trace, recipes/process specifications, quality test results, product costing, and sales pricing/bracket pricing.

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Future Tech: Where Will ERP Be in Two Years?


Many ERP systems are deeply entrenched in organizations, and their core technologies are mature. And yet ERP is in a state of flux. The ERP system of the future promises to be simpler, more accessible, and easier to use, shaped by trends that only recently began taking hold. Download this concise executive brief to get an expert's take on what's next for ERP, in clear, easy-to-read language.

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SYSPRO ERP (version 6.1 SP1) for Process Manufacturing ERP Certification Report


SYSPRO ERP (version 6.1 SP1) is TEC Certified for online evaluation of process manufacturing enterprise resource planning (ERP) solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Justification of ERP Investments Part Four: Replacing or Re-implementing an ERP System


An investment analysis focusing on enterprise resource planning (ERP) benefits frequently applies to those firms initially justifying an ERP implementation. It can also be used to justify a 're-implementation' when the initial efforts have failed to produce desired results. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.

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SYSPRO ERP (version 6.1 SP1) for Discrete Manufacturing ERP Certification Report


SYSPRO ERP (version 6.1 SP1) is TEC Certified for online evaluation of discrete manufacturing enterprise resource planning (ERP) solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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