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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

example of marketing  look at a simple example to illustrate this point. Typically, marketing collateral is available in hard copy for one-on-one meetings, and electronically for ease of transmission. A nice, professional-looking, hard-copy format is an 11 x 17 inch paper folded in half, giving four 8.5 x 11 inch sides to the brochure. While you could easily convert this to a PDF format for electronic transmission, anyone who has tried to read such a document online knows it is like paying Pac-Man with your scroll bar. Left, Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » example of marketing


Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

example of marketing  backfire altogether. A good example of this is the Qantas Twitter competition , which was launched soon after the company faced fierce criticism regarding the way it dealt with interruptions caused by unhappy unions. Keep in mind that gamification attracts people who are also using social media a lot, so if you fail and disappoint them, they’ll surely share their negative feedback online and your image may end up being damaged. To avoid this, make sure that not only the employees responsible for Read More...
In Search of Clarity: Unraveling the Complexities of Executive Decision Making
Decision making is at the core of all business activity, as executives set strategy and manage operations by weighing a vast array of factors to arrive at the

example of marketing  organisational behaviour, cited the example of a US firm’s Chinese subsidiary in which managers formally comply with an appraisal-based annual bonus system but construct the appraisal profiles retrospectively to fit decisions about bonuses made on different criteria. At a more strategic levels, differing cultural biases can impede important strategic discussions. Mr Becker, for example, notes that ABB’s policy of reviewing, and sometimes correcting, key decisions in the light of changing Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

example of marketing  relationship tenure, since, for example focus groups, marketing campaigns, sales collaterals, and even aftermarket activities (such as warranty registration and service calls) present opportunities for companies to ascertain and control how their products are perceived in the market. With information being disseminated and gathered from many diverse sources, a unified marketing platform could be an instrumental to improve enterprises' demand and revenue management strategies. Challenges Yet, these Read More...
Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

example of marketing  of mouth. A good example of this thinking can be found in the profile Nan's Necessity. One consultant we interviewed put it this way: When I speak to groups of small independents, I ask two questions. The first, can you give me the name and contact information for your 100 most profitable customers last year? Usually about 10 percent raise their hand. And then I ask of the 10 percent, what did you do for those customers? Have you thanked them? Those are the people who love you. And they don't want Read More...
In Defense of Data Centers: The Positive Role IT Can Play in the Greening of Business
Corporate concern for the environment is no longer just an issue of compliancy. Businesses are becoming increasingly concerned about how much energy is required

example of marketing  Defense of Data Centers: The Positive Role IT Can Play in the Greening of Business Corporate concern for the environment is no longer just an issue of compliancy. Businesses are becoming increasingly concerned about how much energy is required by their IT operations, especially by their data centers. Greening IT starts in the data center: find out how data center consolidation—and other solutions—can help you reduce energy consumption, and even increase productivity and efficiency. Read More...
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

example of marketing  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More...
Fear of the Unknown, the Art of War, and Competitiveness
It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about

example of marketing  production processes. Thus, for example, accounting and finances can have access to the different inventories within the production process, and to make real-time observations of the state of all the factors of their process—and thereby to make different plans from the short, medium, and long term perspectives. According to Buitrn, Microsiga has spent a great deal of time and resources in a process that is fundamental in the heat of competition. Across all processes, they noticed the fundamental need Read More...
Comparing the Total Cost of Ownership of Business Intelligence Solutions
For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant

example of marketing  be cleaned and transformed. Examples of such cleansing and transformation operations include: bad record rejection, missing value handling, parent-child hierarchy unrolling, time-based sequence analysis, special-purpose business logic, custom record-matching and lookups, etc. In both on-premise and Open Source BI toolsets, data transformation and cleansing is accomplished using independent ETL tools (e.g. Kettle.) These tools are designed for generalized data movement that involve the following steps: Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

example of marketing  Retailer Moreover, take the example of a large oil and gas company whose lubricants business was earning the lowest margin of all the company's business groups. Using advanced analytics, the company clustered customers into six groups and determined that 90% of the revenue came from 12% of the customers. With this understanding, the company was able to realign sales and marketing to focus on the most profitable customers. Through this action - and despite substantial increases in crude oil prices - the Read More...
Soaring across the Regions: A View of the Impact of the Internet on Business
The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a

example of marketing  across the Regions: A View of the Impact of the Internet on Business The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more. Read More...
Bank of America
Bank of America is a multinational banking and financial services company. It has a retail banking footprint that covers approximately 80 percent of the U.S.

example of marketing  of America Bank of America is a multinational banking and financial services company. It has a retail banking footprint that covers approximately 80 percent of the U.S. population and serves approximately 57 million consumer and small business relationships at 5,600 banking centers and 16,200 automated teller machines (ATMs). Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

example of marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
The Best-of-class Strategy Makes a Return in the Cloud Era
Irrespective of technology and choice of deployment method, companies must remain versatile in their strategies and operations to stay competitive. This report

example of marketing  Best-of-class Strategy Makes a Return in the Cloud Era Irrespective of technology and choice of deployment method, companies must remain versatile in their strategies and operations to stay competitive. This report takes a look at one financial solution that enables the financial executive to have a no-compromise approach to financial modeling and applications choice; i.e., adding, keeping or changing business applications without losing control or increasing the risk of non-compliancy. Read More...
Types of Project Management Communication: Part One of a Three-part Series
As with almost every business activity, the importance of communication cannot be overstated when managing projects. Examining the various phases of project

example of marketing  perhaps relate to my example. The other day my wife was speaking with our teenage daughter about an incident that occurred at my daughter’s school and how she felt she was unjustly treated by the librarian. My daughter arrives at school early in the morning, about 30 minutes before school begins, and she likes to use this time to read her notes and finalize any assignments she has at the library. The previous librarian would also arrive early, and she would accommodate my daughter and other students by Read More...

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