The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.
example of methodology in proposal
on the project. For example, if you are prospecting for an ERP system, IT, Finance and Data managers could all be relevant key contacts. Cleaning, verification, and enhancement of your data should be done systematically, and requires the skills of an experienced operative to acquire the relevant data without falling foul of corporate data restrictions such as no name policies. In addition, the person doing this enhancement must be experienced in enterprise prospecting and sales lead generation.