Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
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within product innovation. An example of unnecessary control overhead would be adding all of the required data for an active item to an experimental item. There is value in identifying the item, but requiring the full information needed to control a part in the execution cycle would inhibit innovation. In this instance, an item might be brought in and discarded because it didn't meet the needs. That knowledge, however, should be captured for future reference. But the item should not become additional