For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
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your marketing processes. For example, you need certain components in a marketing automation product in order to plan, create, manage, execute, automate, track and analyze multichannel permission-based marketing campaigns. Some of the components needed include: a survey or form tool, a landing page or microsite tool, an email tool, a direct mail tool, a relational database, a segmentation tool, an analysis tool and much more. All those components should be tied together when you develop a campaign so