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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 examples marketing plan


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

examples marketing plan  as in the following examples: The sales organization and distribution partners have a strong sense of what customers need and how well the brand and pricing strategies are functioning. The service and support organization (including in call centers) collects a wealth of firsthand information on which cross-sell approaches work, what customers like, and what customers complain about on a daily basis (which is also a great source of information for shaping new-product development and branding strategies).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Maintenance Software--Plan Ahead to Maximize CMMS Vendor Web Site Visits


For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.

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SoftBrands to Institute Fourth Shift for SAP Business One Manufacturing Work-Plan Part Three: Market Impact


SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are looking for support from incumbent vendors, with intimate knowledge of their vertical and business processes, ample local resources, and the commitment to support them both off- and on-site to achieve value over a long-term relationship. SAP partners' solutions have been leveraged and managed through SAP Global Solutions Network, so that partners do not have to reinvent the wheel, and even unnecessarily compete in the same industries.

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Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

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How to Plan and Manage in Uncertainty and Volatility? Based on Reality and Facts, Duh! - Part 2


Part 1 of this blog series articulated the acute need to bring supply chain planning and execution together so that enterprises can react quickly in an informed and confident fashion. The Boston Red Sox' September 2011 collapse was used as a poignant example of how even the best long-term planning can be rendered useless if there is no responsiveness during crunch time. In general, if we know

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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T-Plan Professional


Testing comprises a variety of tasks over disparate systems, some automated and others manual, leading to complexity in assessment and management for quality assurance. T-Plan delivers structure and control to the multi-discipline environment of testing. T-Plan developed T-Plan Professional to support many aspects of the testing process from unit testing through to user acceptance testing. The T-Plan Product Suite enables testing to be integrated into the software development and implementation process. T-Plan Professional enables both technical and non-technical staff to analyze requirements, design scripts, manage schedules, and execute the activities of software testing.  

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Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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