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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 examples marketing plan


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

examples marketing plan  as in the following examples: The sales organization and distribution partners have a strong sense of what customers need and how well the brand and pricing strategies are functioning. The service and support organization (including in call centers) collects a wealth of firsthand information on which cross-sell approaches work, what customers like, and what customers complain about on a daily basis (which is also a great source of information for shaping new-product development and branding strategies).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Maintenance Software--Plan Ahead to Maximize CMMS Vendor Web Site Visits


For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.

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Integrate Business Planning for Dynamics NAV


Developed based on the role-tailored integrated business planning model (RTIBPM), the Microsoft Dynamics NAV integrated business planning system automates much of the planning process. This white paper explores the history of integrated business planning (IBP), and discusses software solutions like Microsoft Dynamics NAV that can help your company improve performance planning.

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How Can Business Intelligence Benefit Small to Medium Businesses?


Research shows that the number one software solution that small to medium businesses plan to purchase in the coming year is business intelligence (BI). Download TEC’s latest podcast to find out why BI is so hot right now.

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How to Plan and Manage in Uncertainty and Volatility? Based on Reality and Facts, Duh! - Part 2


Part 1 of this blog series articulated the acute need to bring supply chain planning and execution together so that enterprises can react quickly in an informed and confident fashion. The Boston Red Sox' September 2011 collapse was used as a poignant example of how even the best long-term planning can be rendered useless if there is no responsiveness during crunch time. In general, if we know

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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