X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 examples of a marketing proposal


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

examples of a marketing proposal  and government are other examples where personal interactions are essential and CEBP can bring substantial value. Above all, companies need to focus on understanding their own processes - regardless of industry - and find those with communication characteristics that best lend themselves to achieving value with CEBP. CEBP implementation is evolutionary - not revolutionary. It's usually not possible or desirable to replace all communication systems overnight - companies want to pace and align investments

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » examples of a marketing proposal

5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

examples of a marketing proposal   Read More

Quote-to-order: A Newcomer Causes a Stir in the Market


A crop of next-generation, Web-based, on-demand, startup quote-to-order systems providers has lately flourished, spearheaded by BigMachines, whereas some traditional vendors that once defined the product configuration space in the 1990s have since left the market.

examples of a marketing proposal   Read More

The Basics of Quote-to-order Systems


Global competition means more choice for consumers and increasing customer demands. Manufacturers and distributors must develop a better understanding of what customers want so that they can configure, produce, and deliver products and services faster and more cost-effectively.

examples of a marketing proposal   Read More

Configurability Strategy: A Competitive Advantage


To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using fewer resources. Learn about the two interrelated phases of a configurability strategy: developing the product—which emphasizes the essential functionality of a product configurator—and executing the lead-to-order (LTO) process in a lean manufacturing environment.

examples of a marketing proposal   Read More

Microsoft And Great Plains - A Friendship That Turned Into A Marriage


Software giant Microsoft treated itself with a $1.1B Christmas present; it announced an agreement to acquire its long-term partner Great Plains Software, a business application provider for the low-end of the market. Will this move alienate Microsoft from a slew of other partners competing in the same space, even as the rumors of yet another antitrust legal action abound?

examples of a marketing proposal   Read More

Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times--A Panel Discussion Analyzed Part Four: RFID Software Issues


Logically, radio frequency identification (RFID) deployment will be a far cry from a minor development project that can be completed in a few months or weeks. It will take months and years to assess how RFID will affect manufacturing and shipping operations and IT systems. It will take time to bring software up to a pilot stage, and after that, years of fine-tuning and IT system development will be needed to fully realize the gains in operational efficiency that the technology promises.

examples of a marketing proposal   Read More

How a Paper and Packing Company Grew with a Scalable ERP System


Joshen Paper & Packaging needed to update its enterprise resource planning (ERP) distribution system. Joshen partnered with Vormittag Associates Inc. (VAI) and found a solution that consolidates its financial reporting and provides its sales team with real-time inventory information access. The result: faster inventory turnaround and order fulfillment—and to date, about 100 new clients in its customer base.

examples of a marketing proposal   Read More

Wipro Point of View: Changing Nature of the Wealth Management Industry


The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI) getting increasingly attracted to low risk, low management investments. Dr. Ashok Hegde, Global Head of Financial Services, Business Analyst Practice, Wipro, shares his expertise on the current challenges faced by and opportunities available to wealth managers. Read more.

examples of a marketing proposal   Read More

Digital E-commerce: The Difference between Selling a Product and Selling a Perpetual Customer Relationship


Selling digital content, goods, and services is different from traditional retail physical goods e-commerce—or at least it should be, if the objective is to maximize reach and revenue and to drive a rich, ongoing relationship with your customers and high satisfaction. This new approach to customer relationships, enabled only by the unique nature of digital offerings, brings a profound change in the commerce process and requirements for your commerce platform. Learn more about choosing a technical strategy that anticipates these changes and supports limitless innovation.

examples of a marketing proposal   Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

examples of a marketing proposal   Read More