Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
examples of pricing proposals
to understand client references, examples of work completed, industry expertise of individual service delivery personnel, and various other - features - of the proposed solution. Professional services firms can alleviate some of these concerns by attempting to attach more tangible features and benefits to their offerings. In so doing, they can put the prospective client more at ease during the buying process: physically holding a brochure seems to make the service more real ; establishing a fixed price