By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
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Along with the many examples of new solution thinking, I hope the profiles of successful small retailers across the country inspire a new burst of creativity and problem solving in your store no matter how long it has been in business. And I hope the list of resources that has been assembled for this white paper will help you bring them solidly into place today, tomorrow, and for many years to come. Challenges of the Future The rebirth of small independent retail in America If there is any period one