FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.
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it does with Microsoft Excel in financial areas. The vendor is working toward reinventing task management in a more social way. Budding Partner Ecosystem Currently there are more than a dozen of what the vendor calls “FinancialForce-Ready” apps that are pre-integrated with FinancialForce.com. In 2012 FinancialForce.com is building new routes to market by establishing relationships with a select group of consulting organizations, systems integrators (SIs), independent software vendors (ISVs), and