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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 executive summary of marketing of product


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

executive summary of marketing of product  the decision makers— chief executive and chief operations officers (CEOs and COOs), and chief financial officers (CFOs). Just as techies may not know the differences between accrual and impress accounts, a CFO may not appreciate software designed to support a service-oriented architecture (SOA) environment. A good rule of thumb is to let a non-technical editor have a go at the piece before finalizing the content. Sin #5. Giving Away the Store Is the purpose of a marketing piece to close the sale? If

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Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Start evaluating software now

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » executive summary of marketing of product

The Role of PIM and PLM in the Product Information Supply Chain: Where is Your Link?


Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management (PLM), and enterprise publishing. Each of these product categories includes the management of product information, but each uses product information for a different operational role.

executive summary of marketing of product  is abysmal. As one executive from a large consumer packaged goods (CPG) manufacturer recently said, requests for product information scare me because many times we don't know where it exists in our organization, and if we can find it, it is most likely out-of-date . The solution to the problem is product information management (PIM). A PIM solution would include the ability to organize a company's product information, regardless of location, into a consolidated system of records, and be able to Read More

IDeWeb Provides Best-of-breed Product Portfolio Management Functionality for the Manufacturing Sector


Integrated Development Enterprise (IDe)'s IDeWeb 5.3 is a product portfolio management best-of-breed solution for new product development. It is tailored to discrete and process manufacturers in the electronics, food and beverage, specialty chemicals, and telecommunications sectors.

executive summary of marketing of product  supports schedule, deliverables, milestones, executive reviews and approvals, and team collaboration, all of which are crucial to improve efficiency, effectiveness, and time to market in NPD projects and portfolios. Program Management Program management provides basic capabilities to track resources, schedules, financials, and risk information for projects and management interdependencies. IDeWeb provides project templates based on historical projects to assist in the creation of new projects. Moreover, Read More

In Search of Clarity: Unraveling the Complexities of Executive Decision Making


Decision making is at the core of all business activity, as executives set strategy and manage operations by weighing a vast array of factors to arrive at the desired balance of risk and reward. But enormous growth in a company’s size and operations adds complexity to decision-making processes. Learn about the five ingredients of good decision making, according to the responses of 154 executives in a global survey.

executive summary of marketing of product  insights on this topic. Executive summary Decision-making is at the core of all business activity, as executives set strategy and manage operations by weighing a vast array of factors to arrive at the desired balance of risk and reward. The enormous growth of companies’ size and operations in recent years—particularly across borders—is making this process increasingly complex. It is cause for alarm, then, that executives themselves perceive the quality of decision-making at their companies as mixed Read More

The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

executive summary of marketing of product  Jim served as an executive for software companies specializing in PLM and other enterprise solutions before starting his consulting firm, Tech-Clarity Associates. Jim can be reached at jim.brown@tech-clarity.com . Read More

Thriving in Crisis: How to Effectively Manage a Product Recall through IT


Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more.

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SmartOrg Portfolio Navigator for Product Lifecycle Management Certification Report


SmartOrg Portfolio Navigator is TEC Certified for online evaluation of product development and portfolio management (PD&PM) solutions in the Product Lifecycle Management (PLM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, and in-depth analyst commentary.

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Soaring across the Regions: A View of the Impact of the Internet on Business


The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more.

executive summary of marketing of product   Read More

Managing a Product Recall through IT


In How to effectively manage a product recall through IT, you'll learn about...

executive summary of marketing of product  managing product recall,managing,product,recall,product recall,managing recall,managing product. Read More

The Myths and Realities of Product Development and Outsourcing


Recent years have shown a dramatic boom in outsourced product development, and it seems most companies are changing and adapting this practice. However, companies should be wary of some of the false promises and myths of outsourcing. Many outsourcing firms, especially product development firms, can be misleading in their promises. Discover the myths and realities of product development outsourcing.

executive summary of marketing of product  product development outsourcing,product software development,software product engineering services,knowledge process outsourcing,outsourced business developmentengineering product development,r&d product development,practicing outsourcing Read More

The Product Portfolio Management Benchmark Report: Achieving Maximum Product Value


Products may fail to meet expectations for many reasons—most of which are self-inflicted wounds (such as unclear product definitions) by the company bringing them to market. What’s more, politics and inertia all too often win the day when it comes to making difficult product portfolio decisions. What actions can you take to rank among those companies which realize margin advantages of over 50 percent for new products?

executive summary of marketing of product   Read More

Maximize the Green Efficiency of Multi-Site National Rollouts of Technology


The service industry consumes millions of gallons of fuel and expends trillions of pounds of carbon monoxide each year as trucks roll to installation and service locations. Eliminating unnecessary travel is one way service companies can help protect the environment, and meet environmental compliance requirements. Discover a methodology that can help you reduce your fleet’s fuel consumption and carbon monoxide emissions.

executive summary of marketing of product   Read More

The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent


IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity of IT infrastructure.

executive summary of marketing of product   Read More

Gaining Competitive Advantage through Global Product Development


Product development is a mission-critical process. And it can also be very expensive. But thanks to modern computer-aided design (CAD), computer-aided engineering (CAE), computer-aided manufacturing (CAM), and product lifecycle management (PLM) systems, many manufacturing companies now have the tools that allow better alignment of cost and value-add. This is what’s referred to as “global product development.” Learn more.

executive summary of marketing of product  CFOs, and senior Engineering executives understand how and where to leverage Global Product Development as a means to gain a dramatic increase in productivity within their product development operation. For companies pursuing growth opportunities, this productivity increase can materialize into increased capacity and capability within a constant cost structure. For companies pursuing increased profitability levels, the same productivity increase can be monetized as reduced costs and improved profits Read More

Collaboration 2.0: Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-Centric World of Enterprise 2.0


Most business collaboration continues to be conducted via e-mail and shared folders, but forward-looking organizations are increasingly considering socially oriented and real-time collaboration solutions to instantly and seamlessly increase productivity between employees, suppliers, customers, and stakeholders. This white paper discusses new products, services, and technologies entering the enterprise collaboration space.

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