Most enterprises fight fires with axes, fire hoses, trucks, and hordes of firemen, but the CDQM approach is a smoke detector. It’s far less expensive to put a fire out when it’s just smoldering, rather than to extinguish a blazing house fire and then remodel the entire house.
smoldering, rather than to extinguish a blazing house fire and then remodel the entire house. Data quality must be a constant commitment. Most companies, when implementing a data quality initiative, look at it as a massive data-cleansing project that scrubs data as part of a system upgrade or new system implementation. That approach is a lot like taking a shower at the beginning of the month and saying, Now I'm clean! . Without metrics and constant measurement, there is no way to verify data quality on a