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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 ezine advertising


Server Platform Revitalization in the Enterprise Applications Space
The whole idea of enterprise application modernization is to renew existing software so that it can satisfy the need for integration and graphical presentation

ezine advertising  Platform Revitalization in the Enterprise Applications Space IBM Response Among many enhancements it made in the late 1990s, IBM added 8- and 12-way processing power to its Power5 platform. Today, it has reached 64-way processing power to the Power5 platform. Substantial price and performance improvements, Lotus Workplace support, Operations Navigator (which eliminates the need for a green screen to perform any system administration), and Windows NT IPCS have been included. Windows NT IPCS is an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » ezine advertising

The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

ezine advertising  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More

SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

ezine advertising  SeeWhy Acquisition Complements hybris and Adobe Offerings SAP recently announced plans to acquire SeeWhy , a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors, using email, and advertising across desktop, mobile, and social channels. These personalized marketing solutions should complement the commerce platform of hybris (which SAP acquired last year ).   SeeWhy's products monitor and analyze the Read More

Software Companies Running on NetSuite


NetSuite, a provider of cloud-based financials, enterprise resource planning (ERP) and omnichannel commerce software solutions, has certainly found a sweet spot in the distribution and retail sectors, with a budding manufacturing following as well. The vendor has announced that innovative and fast-growing software companies are also turning to NetSuite for cloud-based business management software

ezine advertising  Companies Running on NetSuite NetSuite , a provider of cloud-based financials, enterprise resource planning (ERP) and omnichannel commerce software solutions, has certainly found a sweet spot in the distribution and retail sectors, with a  budding manufacturing following  as well. The vendor has announced that  innovative and fast-growing software companies are also turning to NetSuite  for cloud-based business management software to fuel domestic and global business expansion. These new recen Read More

Enabling Organizations to Understand Complex Relationships


To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.

ezine advertising  Organizations to Understand Complex Relationships To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier. Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

ezine advertising   Read More

The Yin and Yang of Electronic Commerce


This note identifies the major corporate functions that engage in E-Commerce activities and the kinds of information flows that result from E-Commerce activities.

ezine advertising  Yin and Yang of Electronic Commerce The Yin and Yang of Electronic Commerce D. Geller - June 8, 2002 Problem: The barrage of new products and technologies on one hand, complex - and frequently unrelated - business requirements on the other. Solution: Develop a consistent language and model for E-Commerce and its effects on the company. Value: A model provides a framework for categorizing requirements, seeing commonalities, and predicting organizational impact of any specific project. This Note: Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

ezine advertising  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More

Mail.com's Explosive E-Mail Growth


By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

ezine advertising  com's Explosive E-Mail Growth Event Summary NEW YORK--(BUSINESS WIRE)--Jan. 7, 2000--Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services to the consumer and business markets, today announced the Company's opt-in e-mail service, Special Delivery, has grown approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million mark for weekly opt-in e-mail marketing opportunities. Market Impact By the beginning of December 1999 Mail.com Read More

How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

ezine advertising  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More

Case Study: Heineken USA


Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning.

ezine advertising  Study: Heineken USA Demand Solutions Sales & Operations Planning can be configured to provide executive information at whatever product-family or business levels of detail your management team wants. Source : Demand Solutions Resources Related to Case Study: Heineken USA : Sales Force Automation Systems (SFA) (Wikipedia) Case Study: Heineken USA is also known as : Sales Force , Sales Force Activity , Sales Force Analysis , Sales Force Application , Sales Force Automation , Sales Force Certification Read More

Audience Targeting Platforms: The Missing Piece in the Online Ecosystem


Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

ezine advertising  Targeting Platforms: The Missing Piece in the Online Ecosystem Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising. Read More

Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

ezine advertising  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

ezine advertising  SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world's leading provider of e-business solutions . The brand-awareness campaign has gotten an impressive Read More

RedPrairie's Millennial Report Reveals Shopping Preferences of Gen Y Consumers


The point of The Millennial Report is not so much to compare Gen Y to Gen X or other groups as it is to help retailers understand the mindset and shopping patterns of a hot consumer age-group. The key points to follow when engaging Millennials include: Respect their time: Recognize preferences and make meaningful recommendations. Pick your spots: Make strategic advertising

ezine advertising  s Millennial Report Reveals Shopping Preferences of Gen Y Consumers The point of The Millennial Report is not so much to compare Gen Y to Gen X or other groups as it is to help retailers understand the mindset and shopping patterns of a hot consumer age-group. The key points to follow when engaging Millennials include: Respect their time: Recognize preferences and make meaningful recommendations. Pick your spots: Make strategic advertising decisions and avoid bombarding at every channel. Be Read More