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Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

ezine advertising  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » ezine advertising


Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

ezine advertising  Hopes to Win Over Consumer Privacy Advocates Event Summary By announcing a beta version of several privacy and cookie management features, Microsoft responded to recent news stories against online advertisers and other parties who obtain aggregate data through clickstream technologies. In Microsoft's new browser privacy model, before reporting through any cookie, Microsoft's browser will tell the user what type of cookie. It also can be customized to request further permission before proceeding Read More...
SAP Q3 Results Cause Mixed Reactions
On October 19, SAP announced its results for Q3 2000, in which revenues rose 27% and net income increased 96% over the same period last year. However, bear in

ezine advertising  Q3 Results Cause Mixed Reactions SAP Q3 Results Cause Mixed Reactions P.J. Jakovljevic - November 16, 2000 Event Summary On October 19, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, announced its results for the quarter ended September 30, 2000. In the third quarter, revenues rose 27% over the same period last year from EUR 1.12 billion to EUR 1.42 billion. Operating income before charges for the employee stock appreciation rights program (STAR) was up 89% to EUR 202 Read More...
OpenAir
OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations

ezine advertising  OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations manage their resources, projects, knowledge, and finances. The OpenAir professional services automation (PSA) solution supports the business cycle of services organizations, from developing new business, to staffing, managing, and executing projects, through to financial analysis and client billing. OpenAir’s clients include internal Read More...
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

ezine advertising  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More...
A Clear-cut Approach to Collections Is Essential for Profitability
In 2002, US suppliers wrote off more than $18 billion (USD) in bad checks. And the bankruptcy picture has certainly not improved since then. Companies that act

ezine advertising  Clear-cut Approach to Collections Is Essential for Profitability A Clear-cut Approach to Collections Is Essential for Profitability If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Maximizing your profitability is only possible with an accurate picture of your costs. With operational costs consuming a high percentage of your revenues, we understand that maximizing yield and keeping strict control of costs and reducing waste in all areas Read More...
Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

ezine advertising  Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Geo Targeting and Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be re Read More...
Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

ezine advertising  Out in the Crowd Situation I was down at the Seattle waterfront the other day, and it occurred to me that even though I couldn't tell one seagull from another, the gulls didn't seem to have the same problem. In particular, they saw a difference in one bird whose mere presence prompted others to drop their scraps of food, so he could swoop down and enjoy a meal. He didn't even act aggressively but somehow this gull stood out—and that enabled him to make a terrific living. The lesson for Read More...
Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

ezine advertising  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

ezine advertising  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More...
Going from Good to Great
Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing

ezine advertising  from Good to Great Search Engine Optimization, (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to Going from Good to Great : Search Engine Marketing (SEM) (Wikipedia) Search Engine Optimization (SEO) (Wikipedia) Going from Good to Great Search Engines is also known as : Search Engine Optimisation , Search Engine Optimization Read More...
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

ezine advertising  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More...
Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

ezine advertising  of the Future: The Rebirth of Small Independent Retail in America Challenges of the Future: The Rebirth of Small Independent Retail in America If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. NRF Foundation (NRFF) is the research and education arm of the National Retail Federation. A non-profit foundation created in 1981, NRFF conducts industry research, and develops education and training programs and professional industry Read More...
Big ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears?
Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for

ezine advertising  ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears? Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous business’ requirements and, at Read More...
Is Social Media Going to Kill Sales Cold Calling?
Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are

ezine advertising  Social Media Going to Kill Sales Cold Calling? Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of selling. People Like to Buy—But Don’t Like to Be Sold Read More...

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