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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
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Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Documents related to
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news,
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney
JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers to achieve a new level of operational excellence.
JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued P.J. Jakovljevic - December 29, 2004 Read Comments JDA Portfolio 2004.1 Components JDA Software Group Inc. (NASDAQ: JDAS), a prominent global provider of integrated software and professional services for the retail demand chain and over 4,600 customers, plans to build upon the collective JDA Portfolio to enable its customers to achieve a new
Freeware Vendor's Web Tracking Draws Curses
The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was discovered and announced by the same security consultant who discovered, in March of 1999, that Microsoft Windows was inserting unique serial numbers into many documents created within Office 97 programs like Word and Excel.
Freeware Vendor s Web Tracking Draws Curses Freeware Vendor s Web Tracking Draws Curses D. Geller - November 29, 1999 Read Comments Event Summary Comet Systems Inc., a privately held company that gives away software that can convert your cursor into an animated shape of your choosing when you surf the Web, has been collecting information about where the estimated six to fourteen million users of the Comet Cursor point their browsers. The discovery was made by a private security consultant, Richard Smith,
Enabling Organizations to Understand Complex Relationships
To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.
Enabling Organizations to Understand Complex Relationships Enabling Organizations to Understand Complex Relationships Source: Initiate Systems, Inc. Document Type: White Paper Description: To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty D. Geller - March 1, 2000 Read Comments Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn t resist. 24/7
"Ads are us", boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Ads are us , boasts CMGI Ads are us , boasts CMGI D. Geller - October 1, 1999 Read Comments Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI s purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI s majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30
Oh, Right. E-commerce is About Buying and Selling, Isn’t It?
VerticalNet will acquire the capability to add state-of-the-art digital marketplaces to its collection of vertically oriented content sites.
business,home business,sale business,internet business,sell business,buy business,business model,crm software,net software,business brokers,business broker,forum software,selling business,business valuation,business models
Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising Deborah Kilpatrick - January 5, 2003 Read Comments Why Internet Advertising? Online advertising in the past year has proven to be no longer an option, but a requirement. With billions of pages on the web, companies are increasingly feeling the pressure to advertise online to bolster corporate presence, B2B and B2C
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