For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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resources and demands for fast results, rapid return on investment (ROI), and high quality support. A wealth of research shows that mid-market companies are concerned about the price and complexity of enterprise packages, along with the scope of associated implementations; all this is bundled with limited in-house IT resources and high project risks (in terms of cost overruns, project methodology, and the need to find the right partners with the necessary industry expertise). Also, there are inevitable