Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
fda food and drug administration
lot traceability. With the FDA having authority over about 80 percent of the US food supply, the Bioterrorism Act will have more impact on the worldwide food and beverage industry than all other regulations combined. While limited exemptions exist, the law is intended to be broadly applied to all companies that manufacture, process, pack, hold, transport, distribute, or receive regulated food products. It is estimated that the act covers over 400,000 US and foreign facilities. The Bioterrorism Act is