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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

features of electronic marketing  pepper the functions and features with the uniqueness of each industry—say, catch weight for food and beverage, and carcinogenic reporting for chemicals. You also want to give some thought to the preferred method of delivery for marketing information to prospects. An electronic transmission with an attachment or an e-mail campaign is the least intrusive and least costly. The problem is getting the e-mail addresses. Unless you have made a concerted effort to obtain addresses over a sustained period of Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » features of electronic marketing


Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

features of electronic marketing  application integration. It also features extensive data synchronization that allows vendors to upload a single catalogue for all their trading partners while tailoring data visibility for each member of their trading community as needed. By automating business processes such as item setup and maintenance and product marketing content management, QRS Catalogue should help customers achieve increased revenue and greater productivity through quicker order completions, product price confirmations, Read More
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

features of electronic marketing  advanced customer-focused strategies and features of Affinium for specific business environments and to increase user productivity and marketing return on investment (ROI); Performance Optimization to pinpoint opportunities to enhance performance and scalability to optimize and streamline campaigns; Post-Production Support to provide staffing support, ranging from a few weeks to several months, to cover staffing or skill gaps and ensure the timely and successful completion of key projects. With AIS, Read More
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

features of electronic marketing  carefully evaluate new product features and ideas, communicate these ideas through the product development cycle, and collaborate among internal organizations to synthesize product innovations Getting closer to customers through robust customer relationship management (CRM) processes is an important way in which your company can gain insights to drive new product developments. For example, a company that manufactures and sells office equipment (including printers and fax machines) improved its customers' Read More
The Wheres of Electronic Procurement
An overview of one of the central issues facing a deployment of e-procurement: Who controls the software?

features of electronic marketing  do careful analysis of features and, especially, the degree of integration they need with their back end systems. Read More
Comparing the Total Cost of Ownership of Business Intelligence Solutions
For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant

features of electronic marketing  is missing key enterprise-class features. The commercial version is licensed using a traditional license software model from the Open Source vendor and, while offering lower license costs, the solutions similarly require the customer to buy and manage hardware and install, integrate, configure and manage several distinct software components. SaaS BI In contrast to traditional and open source solutions, Software-as-a-service enables a completely different software delivery model. SaaS vendors sell Read More
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

features of electronic marketing  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

features of electronic marketing  and what kinds of features your company can best use. Product selection would be a whole lot easier if every product could be tried out for free with only 30 minutes of setup. Read More
Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective
For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever

features of electronic marketing  the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI. Read More
Justification of ERP Investments Part 1: Quantifiable Benefits from an ERP System
Studies that surveyed manufacturers about the impact of ERP systems on firm performance indicate that company size and industry do not affect the results

features of electronic marketing  of ERP Investments Part 1: Quantifiable Benefits from an ERP System Originally published - February 13, 2004 Justification of ERP Investments* The expected return on investment provides the cost justification and motivation for investing in ERP. There are quantifiable benefits as well as intangible benefits in the ERP investment decision. The quantifiable benefits have a bottom-line impact on profitability, asset turnover, and a potential effect on stock value. This section discusses the Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

features of electronic marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More
The Future of Talent Management: Underlying Drivers of Change
The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements

features of electronic marketing  Future of Talent Management: Underlying Drivers of Change The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements. These factors are dramatically influencing the way people work, the way companies are organized, and the way talent is managed. This paper explores how current business and talent management processes and technology must evolve in order to effectively deliver business value in the next 5 Read More
Make 'em Beg for It-How To Get Support for Electronic Document Management Systems and Electronic Records Management Systems
To successfully obtain the budget and organizational support for an electronic documentation management systems (EDMS) and electronic records management system

features of electronic marketing  'em Beg for It-How To Get Support for Electronic Document Management Systems and Electronic Records Management Systems To successfully obtain the budget and organizational support for an electronic documentation management systems (EDMS) and electronic records management system (ERMS) project you need to know the pain points of all the departments in your organization. By asking the right questions of each department you’ll be able to develop your business case and create a persuasive analysis on Read More
Never Was A Story Of More Woe Than This Of RJR And Nabisco
The complex maneuvers involved in RJR’s divestiture of Nabisco will prove simple compared to the efforts required to join Kraft and Nabisco in a way that

features of electronic marketing  Was A Story Of More Woe Than This Of RJR And Nabisco Never Was A Story Of More Woe Than This Of RJR And Nabisco S. McVey - August 2, 2000 Event Summary Like a farmer hurrying to gather crops before the onset of locusts, R. J. Reynolds recently sold its Nabisco food subsidiary to Philip Morris, rival and co-defendant in the Florida lawsuit. Philip Morris will merge Nabisco with Kraft Foods, its $17 billion subsidiary, and expects the combination to produce $600 million in cost-savings over the next Read More

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