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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 features of marketing in an enterprise


10 Steps to Continuous Compliance: Putting in Place an Enterprise-wide Compliance Strategy
Understanding the full scope of risk in today’s complex business environment is a must for achieving compliance with governmental mandates and industry

features of marketing in an enterprise  following capabilities as critical features of a compliance, security and risk management program: It's important to remember that compliance is not a one-time process, but a continuous effort. A high degree of automation, such as automatic alerts and report generation, helps companies stay on track once the compliance program is put in place. Closing the loop on data management Getting started with an enterprise-wide strategy for compliance requires an understanding of the requirements particular to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » features of marketing in an enterprise

Bite-sized Apps-A New Trend in Enterprise Software


TEC principal analyst P.J. Jakovljevic reviews the latest offerings from UNIT4 and SYSPRO, which appear to mark a new trend in enterprise software—small, focused, “bite-sized” applications to extend enterprise resource planning (ERP) systems. The fact that their price and footprint are well defined give them broad appeal. Read this article to learn more.

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KXEN, An Important New Asset in the Evolution of SAP Analytics


A couple of weeks ago when I was on briefed on KXEN, the predictive analytics technology provider, I was completely unaware of the deal that was being struck behind the scenes between KXEN and the German software giant SAP, which culminated in KXEN’s acquisition by SAP. The more I think about it, the more this seems to me to be another impactful acquisition by SAP, with KXEN serving as a key

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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From Shoestring Budget to Millions: The Road Ahead for an Enterprise Management Software Vendor


Indisputably, Deltek remains an enterprise applications vendor of choice for project-based businesses. With its recent capital infusion and product deliveries, it has taken some critical steps towards creating even more value for its customers.

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Ramco Enterprise Series


Ramco's presence in the enterprise application space involves a number of vertical markets such as service organizations (financial, government, education and health care), asset intensive organizations (aviation, fleet management and utilities) and manufacturing industries (process and discrete). In each vertical market, Ramco offers both packaged solutions fulfilling vertical and horizontal needs and custom solutions meeting unique needs.    

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Infor EAM Enterprise


Infor EAM is a configurable enterprise asset management (EAM) solution. It allows companies to improve capital asset management in ways that increase reliability, enhance predictive maintenance, ensure regulatory compliance, reduce energy usage, and support sustainability initiatives. Available in industry-specific editions, it also gives organizations the flexibility to zero in on specialized industry requirements.

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Delivering Operational Excellence with Innovation: Enterprise Services Architecture for Enterprise Resource Planning


Changing business practices, especially those that consolidate business and IT functions, requires careful research and decision making. For companies needing to move beyond traditional enterprise resource planning (ERP) systems, enterprise service applications (ESA) can help reduce the complexity of having disparate IT systems. Find out about the benefits of ESA and how it can help you achieve operational excellence.

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Enterprise Performance Management: Key to Rapid Response for Today's Successful Midsize Companies


In today's business climate, enterprise performance management (EPM) systems have risen from the status of "nice-to-have" to "must have" for midsize companies, particularly those that experienced substantial growth prior to the current economic downturn. This paper discusses some of the ways the new unpredictability of external market forces has escalated the value of precise internal forecasts and quick decision-making for these companies.

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Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective


For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI.

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MCI WorldCom: “It’s not an age, it’s an attitude”


Staking its claim as the preeminent communications company for the digital generation, MCI WorldCom announced a major initiative to build upon its advanced global data and Internet services. On April 13, 2000, President and Chief Executive Officer Bernard J. Ebbers unveiled the new vision and plans for the future of the company.

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