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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 fedora media player


IDG Enterprise
International Data Group (IDG) is a technology media, events, and research company. Founded in 1964, IDG products and services reach an audience of more than

fedora media player  

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Newspaper and Magazine Publishing with SAP for Media


Rising costs, stagnating circulation figures, and ever-increasing competition for advertisers—times have never been tougher for newspaper and magazine publishers. It takes reliable, up-to-the-minute information to deliver the products and high-quality service your customers demand. But all too often, business processes span multiple departments and information technology (IT) systems, slowing responsiveness and impeding access to crucial facts and figures.

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Anvil


Anvil is an integrated marketing agency specializing in search engine marketing, social media, and analytics.

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TEC Vendor Note: Lectra, A Focused PLM Player


A brief introduction to Lectra, a specialized vendor in the CAD, CAM, and PLM industry, including history, product offerings, and achievements, as well as expectations and recommendations to the vendor’s future growth.

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E2open—An Unexpected S&OP Player: Part One


E2open has not generally been known for its sales and operations planning (S&OP) capabilities. But the software provider deserves a second look for those in need of S&OP, as its product lineage for S&OP aligns with its support of end-to-end supply chain management (SCM), providing a product suite suitable for product companies that depend on collaboration with customers, suppliers, and distributors.

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Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

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iCIMS Acquires Jobmagic, Provider of Innovative Social Recruiting Solutions


A new acquisition that might interest HR organizations was announced yesterday. Jobmagic, a provider of advanced social media applications was acquired by the talent acquisition software vendor iCIMS. As a result, iCIMS Talent Platform will offer its users the option to promote job openings on well-known social media sites, such as Facebook, Twitter,  and LinkedIn.

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Social Media as a Customer Support Channel: Best Practices


So far, most enterprises have only addressed the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media.

But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary.

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Turn Content Into Sales with Social Media


In the white paper CRM and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

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HIMSS Media


HIMSS Media provides content for health-focused IT communities. Its work includes publications, lead generation, and events.

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Online Marketing: Content Marketing to Keep Google Happy


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