The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM space and suddenly re-focus on BPM may be regarded as a not quite deliberate move, but rather as a sudden act of taking another plunge. Is the Applix move a harbinger of the future for smaller CRM vendors?
filenet desktop eforms
workflow management vendors (e.g., Filenet and Staffware ), enterprise application integration (EAI)/middleware providers (e.g., IBM , Tibco , SeeBeyond , and Vitria ), pure BPM startups (e.g., Intalio , Fuego , and Savvion ), traditional analytics providers (e.g., SAS , MicroStrategy , Business Objects , Cognos and Hyperion ) and many large enterprise vendors' (e.g., SAP , PeopleSoft and Oracle ) intrusion into the BPM arena, in the manner they have done with the CRM or Supply Chain Management (SCM).