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Featured Documents related to
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Agile Information Systems: Conceptualization, Construction, and Management
The book "Agile Information Systems" unveils how modern companies can create and deploy agile information systems. Academic experts, researchers, and practitioners discuss the concept of agile information systems, the importance of the context of agility, and organizational management issues in the context of agile information systems.
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The Mobile Web Site Kit
Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and prospects that there’s a market out there. Now that mobile has made its way onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision.
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In this security guide from Symantec you'll discover that the best solution can also be the most cost-effective.
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Thousands of new Web sites appear every day. Many of them, however, are destined to have limited impact on the businesses they represent. Yet there are businesses with Web sites that have transformed their operations by additional lead generation, customer satisfaction, or online sales. How can you differentiate your Web site and ensure it brings you a solid return on investment—and boosts your sales? Find out more.
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The Web has forever changed the global business landscape, and often a company’s web site is its most valuable tool to generate revenue. In fact, for many Internet-based businesses, it’s their only tool. As such, it’s vital to go beyond basic navigation to provide site visitors with a direct path to the information they seek. Find out how to leverage the full potential of search technology in four commonsense steps.
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From Sentiment to Insight—How Social Networking Can Support Engaged, Customer‐Centric Retailing
The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.
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Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
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The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.
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Data-driven Design
Creating and maintaining a successful digital experience that drives business results requires the right research insight, design, technology, and ongoing optimization. Forrester conducted an online survey of 209 digital experience professionals in the US to evaluate current practices around Web site monitoring and digital experiences. Read about the adoption, benefits, and challenges of current data-driven design processes.
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