Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.
financial metrics hospitality industry
in sectors such as financial services, retail and telecommunications, since Marketic's customers include Disneyland Paris , Orange , Crdit Lyonnais , Groupe Cofinoga and Peugeot . In turn, Unica's respected customers include Lands' End , Medco Health Solutions , Bank of Montreal , Nordstrom , ABN AMRO , Cintas , Club Med , SNCF , EDF , Scotiabank , Choice Hotels International and AIG . Further, combined with its strong base of existing customers such as Marks & Spencer Financial Services , ARG Equation ,