Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.
Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives –