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 formal request samples


Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

formal request samples  include both informal and formal feedback loops with stakeholders such as sales, channel members, marketing, public relations, product marketing, and management. Provide them with the draft message strategy, a rationale document that includes an analysis of the message strategy using the criteria, and sample applications of the message strategy. The Way to Know Who's Right Get ready for inevitable challenges to your work, because when it comes to positioning your product or service, everyone has an

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Documents related to » formal request samples

PeopleSoft Gathers Manufacturing and SCM Wherewithal Part One: Recent Anouncements


Hiring the former APICS president to head its manufacturing industry efforts a year ago, the high profile acquisition of renowned manufacturing ERP provider J.D. Edwards this summer, and most recently, the acquisition of demand flow and lean manufacturing software solutions from JCIT, might indicate that PeopleSoft has finally gotten its manufacturing creed. Will these moves finally and lastingly establish it as a serious contender in the manufacturing enterprise resource planning (ERP) and supply chain management (SCM) space?

formal request samples  product enhancements into a formal major product release schedule. Instead, as new functionality would be incrementally added to the product, customers would have immediate access to the upgrades. Given the breadth of the product's scope nowadays, 2004 nevertheless saw the instituting of major product releases, so that the Relevant ERP product is currently in its 4.1 release, with release 5.0 expected some time in 2005. Also, full functionality was built into the basic system, whereby it is crucial to Read More

Smaller Vendors Can Still Provide Relevant Business Systems Part One: Event Summary


If Relevant Business Systems deliberately wanted to maintain its astute enterprise system as one of the best-kept secrets in the A&D and government contracting manufacturing markets, it has certainly succeeded. However, given a growing horde of viable solutions from larger and more renowned vendors, the company will have to spread the word much more aggressively from now on, while trying to stay outside its bigger competitors' "shooting range".

formal request samples  product enhancements into a formal major product release schedule. Instead, as new functionality would be incrementally added to the product, customers would have immediate access to the upgrades. Given the breadth of the product's scope nowadays, 2004 nevertheless saw the instituting of major product releases, so that the Relevant ERP product is currently in its 4.1 release, with release 5.0 expected some time in 2005. Also, full functionality was built into the basic system, whereby it is crucial to Read More

Service Lifecycle Management - Tapping into the Value of the Product Aftermarket


Product Lifecycle Management (PLM) addresses the full lifecycle of a product. The focus of most of the current PLM solutions, however, does not make the most of the value available from servicing products after they have been sold. Service Lifecycle Management (SLM) promises valuable business benefits after a product has been shipped to the customer, tapping into the value of the product aftermarket.

formal request samples  Lifecycle Management - Tapping into the Value of the Product Aftermarket What is Service Lifecycle Management? Service Lifecycle Management (SLM) is a business initiative focused on servicing a company's products, and the customers that bought them, after the product has been sold. Simply put, SLM focuses on making more money from the product after the initial sale. But it is more than that; it is also a way to become a strategic part of the customer's business after the sale is completed. General Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

formal request samples  companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set yourself apart from the competition, creating more awareness and demand for your products and services. These are telltale signs Read More

Key Questions to Include in an E-commerce Platform RFP


When looking for an e-commerce platform, a comprehensive request for proposal (RFP) that thoroughly covers all the critical points can assist companies in reducing costs and producing better return on investment (ROI), faster. This paper recommends several questions and identifies some common RFP mistakes.

formal request samples  Questions to Include in an E-commerce Platform RFP When looking for an e-commerce platform, a comprehensive request for proposal (RFP) that thoroughly covers all the critical points can assist companies in reducing costs and producing better return on investment (ROI), faster. This paper recommends several questions and identifies some common RFP mistakes. Read More

Cadence Acquires Jasper, Broadens Verification Capabilities


Cadence Design Systems, a leading provider of global electronic design innovation, acquires Jasper Design Automation, a leading provider of formal analysis solutions, to enhance its verification capabilities. Find out how this will impact Cadence customers.

formal request samples  a leading provider of formal analysis solutions, for approximately $170 million in cash (about $140 million excluding Jasper’s cash on hand). Customers use Cadence electronic design automation (EDA) software, hardware, IP, and services to design and verify advanced semiconductors/integrated circuits, consumer electronics, networking and telecommunications equipment, and computer systems.   On the electronic design side, Jasper is a market and technology leader in the fast-growing formal analysis Read More

How to Create Compelling Product Roadmaps


Product roadmaps can mean the difference between success and failure in product delivery. Done correctly, they can help win large customers, and guide strategic planning efforts. Unfortunately, most product roadmaps are created under pressure when company management makes a last-minute request. As a result, they don’t have the impact they should, and can be a source of product management misery.

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Ultimus BPM Suite Now TEC Certified




formal request samples  ), and delivered the formal product demonstration I’d requested. This demo let me see how Ultimus supported about a hundred features and functionality sets I was particularly interested in taking a closer look at. Stay tuned for the full report. If you have particular questions, go ahead and leave a comment below. In the meantime, you can interactively review Ultimus BPM Suite via TEC Advisor . Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

formal request samples  either problem with a formal positioning process. A positioning process is a way of cloning your product marketing managers by documenting all their knowledge relevant to marketing and sales, and then creating a standard way of describing products and their benefits. A Positioning Process Is Essential While it's essential to have a positioning process, few B2B companies have a formal one, and as a result, resources—especially in product marketing—aren't maximized. Some companies get around this Read More

Your Guide to Enterprise Software Selection: Part One


Enterprise software selection is a risky undertaking for any organization. Find out how you can reduce the risk with a best-practice approach to assessment, evaluation, and selection—and learn how to reduce the time and cost involved in choosing the right solution.

formal request samples  Your Guide to Enterprise Software Selection: Part One Your Guide to Enterprise Software Selection: Part One Bill Carson - December 26, 2007 Read Comments IT acquisition and purchasing decisions are often conducted in an atmosphere of unmet expectations, internal political agendas, vendor promises, and brand name hype. Decisions are driven by executive mandate, rule-of-thumb, or insufficient analyses based on rudimentary spreadsheet comparisons. This is a sure recipe for failure, as demonstrated by the Read More