Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
format of an action research
the amount, kind, and format of data required for each task and how iterative and collaborative the processes are. The following sections on The Innovation Cycle and The Execution Cycle will provide details of these differences and the implications for systems usage. These differences must be supported with the appropriate technology solutions. Chapter Three: Implications and Analysis The Innovation Cycle To understand system requirements, one must first understand the processes that the application