For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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of expertise, along with information technology (IT) solutions particular to their respective industries. This segmentation is also reflected in the company's organization: in 1996, SAP started creating specialized departments called industry business units (IBUs) for groups of targeted industries, such as financial services, manufacturing, public services, trading, and service industries. Accordingly, the SAP NetWeaver platform and standard enterprise suites like mySAP ERP and mySAP CRM , as well as