For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
custom develop the online forms and the business rules that tie it to the database, and by the time you’re done with that, you’ve spent thousands of dollars. To do some simple marketing activities requires many companies to commit thousands of dollars to their IT people, outsourcing and manual marketing activities. With iMarketing Automation, you can plan, create, manage, execute, automate, track and analyze all of your multichannel permission-based marketing activities with one system, starting at