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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 fortune hi tech marketing


i2 Technologies Lives Life In The Fast Lane
i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105

fortune hi tech marketing  was ranked 44th on FORTUNE magazine's list of the top 100 software vendors. (See Fortune Smiles on i2 Technologies .) The editors of Semiconductor International , a leading technical publication covering the semiconductor industry, awarded top honors to i2 Technologies for its RHYTHM suite of semiconductor template solutions. (See i2 Technologies Garners Semiconductor Award .) In August 2000, FORTUNE magazine again honored i2, placing it eighth on its annual list of the fastest-growing companies in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Inside Look at the Success of Cloud Field Service Provider ServiceMax-Part 1


TEC’s recent article on IFS’ recent success in the field service management (FSM) market by no means implies that other FSM players are not prospering. Indeed, one of those players is ServiceMax, which is garnering quite a bit of attention in the field service market, and more than doubles its revenues, receivables, pipeline production, and bookings each year. It also provides one of the most

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Top 7 Trends Transforming the High Tech Industry


The last three decades have seen a profound shift in how and where tech manufacturing and services are done. There is no doubt that globalization fuels a remarkable explosion in growth opportunities, but there remains considerable risk to manufacturers that follow the outsourcing model. But it is up to the high tech industry to adapt to address the new challenges and new opportunities that have sprung from globalization. This report provides a broad overview of the trends transforming the high tech industry today, and the technologies in play that can help overcome new obstacles and capture new opportunities.

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Future Tech: Where Will ERP Be in 2 Years?


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SAP Finds CRM Partner for Marketing Tools


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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Turn the Social Data Flood into Solid Marketing Decisions


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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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