A company’s success depends upon its ability to make smart decisions and respond quickly in a highly volatile environment. When a company has a relevant and clearly stated Purpose, Mission, Vision, and Values, which are understood by all employees, both management and employees are in a superior position to put strategies and actions into place that propel the organization forward.
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Planning , New York: Free Press, 1979, Pg. 156.  Meaning of Value. www.Infoplease.com. 7 April 2000. http://www/Infoplease.com/ipd/A0723808.html  Ulrich, Dave, Zenger, Jack and Smallwood, Norm. Results-Based Leadership , Boston: Harvard Business School Press, 1999, Pg. 47.  Hamel, Gary and Prahalad, C.K., Strategic Intent , Harvard Business Review, May-June 1989, Pg. 70.