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17 Rules of the Road for Customer Relationship Management
Customer relationship management (CRM) is more than a product@it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the

free customer letters  as well as a cost-free, seamless way to add features and capabilities whenever you need them. So don't settle for anything less than a comprehensive solution that delivers on the true promise of CRM: Marketing campaign management Sales force automation Customer care Contact management Task management / scheduling 9. Speed ROI through back-office integration. One area many companies overlook when evaluating CRM solutions is the fact that accounts payable and accounts receivable data are an integral part Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » free customer letters


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

free customer letters  say in big letters Free HBO and in small letters Motel ? Of course not. Likewise, if your marketing material emphasizes effective formula management before you mention that you cater to the chemical industry, you may want to reverse the order. Sin #2. Swerving Off Course Too often we give up before the finish line is in sight. We become impatient if the results of a marketing campaign are not immediate. Here are some simple facts. Getting more than a 1 percent hit ratio for a marketing campaign is Read More...
CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond

free customer letters  craze, when money was free and intellectual capital and software functionality were key, you had smaller niche players developing ideas about how to do everything from improving customers' online experiences, to establishing vertical and horizontal portals, to analyzing employee performance, to using data to target qualified leads. And other, larger companies, were quietly adding the three letters C.R.M. to their websites, and eating smaller vendors for lunch, for fear of being lost in the Back Read More...
Upside Software Remains on the Upside of the Contract Management Market
My recent article entitled “Why Should Enterprises Manage their Contracts Closely?” analyzed the importance of enterprise-wide contract lifecycle management

free customer letters  they will get the free ongoing updates that Upside makes available for UpsideLive LITE. Upside Software Top Management Speaks Out What follows now is a quick and frank conversation with the company's executives. PJ : Is the UpsideLive product part of any applications market place, i.e., salesforce.com ’s AppExchange , Microsoft’s Pinpoint , etc.? Are there any future plans in that regard? Upside : We do have standard connectors to Sales Cloud 2 and Microsoft Dynamics CRM but are not part of Read More...
The Hidden Role of Data Quality in E-Commerce Success
Successful e-commerce relies on intelligible, trustworthy content. To achieve this, companies need a complete solution at their back- and front-ends, so they

free customer letters  essential when dealing with free-form text and multiple-word fields such as names, addresses, product descriptions and search queries. Normalization - for standardizing spelling, abbreviations, format and recognizing word variations and synonyms. This facilitates matching input data to internal systems and shoppers' searches to your product master. The normalization strategies used for search should also be employed when loading product masters to create consistent, searchable e-catalogs. Fuzzy retrieval Read More...
Building a Customer-centric Enterprise Knowledge Base for Improved Customer Support
Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their

free customer letters  a Customer-centric Enterprise Knowledge Base for Improved Customer Support Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their obvious use is to maintain different types of methods for addressing various client issues. KBs thus become an important tool in an organization’s armamentarium used for supporting its customers. But clients are unable to access these resources directly—rather Read More...
How to Achieve a Great--and Profitable--Customer Experience
Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly

free customer letters  to Achieve a Great--and Profitable--Customer Experience Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More...
Applying the Power of Social Networks to Customer Relationship Management (CRM)
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and

free customer letters  the Power of Social Networks to Customer Relationship Management (CRM) Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find Read More...
Social Customer Suite
Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers.

free customer letters  Customer Suite Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers. Read More...
Customer Profile: Transplace
As a Lean Six Sigma service company, third-party logistics (3PL) provider Transplace emphasizes eliminating waste, simplifying processes, and demonstrating

free customer letters  BP Logix,document management,document management workflow,electronic document management,document management systems,document management solutions,document management solution,bpm solutions,document management software,bpm solution,bpm systems,bpm management,workflow management systems,workflow management,document management vendors Read More...
Laying the Foundation for Customer Data Integration
For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer

free customer letters  the Foundation for Customer Data Integration For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match. Read More...
A User Centric WorkWise Customer Conference
WorkWise's business model is all about 'loving the customer'. A recent visit to their Customer Conference showed us the business plan in action. Is it time for

free customer letters  User Centric WorkWise Customer Conference The Company WorkWise ( www.workwiseinc.com ) has provided enterprise-wide solutions for make-to-order, engineer-to-order, repetitive, make-to-stock and mixed-mode manufacturers for over 20 years. Their product, WorkWise TCM (Time Critical Manufacturing) is installed in over 500 companies worldwide. With a staff that averages 10 years TCM product experience the company provides extensive consulting and support services including implementation, process Read More...
Integrating Customer Relationship Management and Service Resolution Management
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies

free customer letters  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More...
A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located

free customer letters  New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind? What do you think about when you think customer relationship management (CRM)? My bet is that you'll think that it's marketing, sales, and support functions, or a strategy that is designed to garner customer commitments of some sort, or an outlook and set of practices that will drive customer behaviors when it comes to product or services sales—and the words up-sell and cross-sell will be prominent Read More...
The Intelligent Customer Experience Life Cycle
Whether you’re a manufacturer, vendor, or customer service company, the increasing pressure to make sales and decrease service costs affects you. The key to its

free customer letters  Intelligent Customer Experience Life Cycle Whether you’re a manufacturer, vendor, or customer service company, the increasing pressure to make sales and decrease service costs affects you. The key to its success is to look at your customer experiences as repeatable life cycles. Instead of viewing sales and service as independent challenges—solved by using disconnected software packages—an integrated solution that accelerates the total life cycle may be the answer. Read More...

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