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Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

free journal of marketing  reduce ineffective stock to free up capital. SAS’ sophisticated analytics have helped many retailers see changing demand patterns in individual stores throughout the chain to improve forecast accuracy down to the stock-keeping unit (SKU) level. The newest solutions from SAS include High-Performance Markdown Optimization , which takes an industry-leading solution farther by providing on a high-performance computing platform. Macy’s spoke at the Big Idea session at National Retail Federation (NRF) BIG Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » free journal of marketing


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

free journal of marketing  when implemented effectively, can free up time for creative thoughts and actions. It brings personality into the process of building relationships. Furthermore, it fosters thinking outside of the box to come up with captivating ways to grab their attention and make them reach out to you. And with more and more content being added to the Internet, it is critical to find unique ways to grab and keep the attention of those with whom we want to do business at the point when they're ready to buy. So Read More
Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

free journal of marketing  a lot more for free or for a nominal price. It might mean fielding some calls from consultants before you’re ready, but at least you’ll be knowledgeable about what they’re talking about. Read More
Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success
New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster

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Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

free journal of marketing  to be eligible for free downloads and for Infor10 compatibility. Companies with older product instances can get these pieces for a fee, as well as their maintenance contracts reinstated.   Stellar 2011 Results After the first full year with new strategy and management team and major investments in industry-specific business applications, Infor was able to report accelerated growth in licenses, subscriptions, support, margins, innovation, and customers. In early January 2012, Infor reported 17 percent Read More
Justification of ERP Investments Part Three: Costs of Implementing an ERP System
Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into

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“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

free journal of marketing  aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many other personalization products are based; collaborative filtering technologies attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

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Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership
This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption

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Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

free journal of marketing   Read More
Adventive Marketing, Inc.


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Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

free journal of marketing   Read More
The Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness
To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area

free journal of marketing   Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

free journal of marketing  expand market share,market share,differentiate brand,brand differentiation,build brand awareness,brand awareness,e-mail roi,B2B e-mail marketing,e-mail best practices,email platforms,e-mail marketing,Liquid Comma Read More
IDC and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security
The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many

free journal of marketing   Read More

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