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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 free journal of marketing


Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

free journal of marketing  reduce ineffective stock to free up capital. SAS’ sophisticated analytics have helped many retailers see changing demand patterns in individual stores throughout the chain to improve forecast accuracy down to the stock-keeping unit (SKU) level. The newest solutions from SAS include High-Performance Markdown Optimization , which takes an industry-leading solution farther by providing on a high-performance computing platform. Macy’s spoke at the Big Idea session at National Retail Federation (NRF) BIG

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

free journal of marketing  when implemented effectively, can free up time for creative thoughts and actions. It brings personality into the process of building relationships. Furthermore, it fosters thinking outside of the box to come up with captivating ways to grab their attention and make them reach out to you. And with more and more content being added to the Internet, it is critical to find unique ways to grab and keep the attention of those with whom we want to do business at the point when they're ready to buy. So Read More

Waking Up to a “New Day” at Infor


Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the way work is done. TEC principal analyst P.J. Jakovljevic looks at how the vendor has become a formidable opponent to SAP and Oracle, and examines all the components of Infor10, a new generation of enterprise software that allows the seamless execution of business processes.

free journal of marketing  to be eligible for free downloads and for Infor10 compatibility. Companies with older product instances can get these pieces for a fee, as well as their maintenance contracts reinstated.   Stellar 2011 Results After the first full year with new strategy and management team and major investments in industry-specific business applications, Infor was able to report accelerated growth in licenses, subscriptions, support, margins, innovation, and customers. In early January 2012, Infor reported 17 percent Read More

Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success


New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).

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PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges


PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges PeopleSoft now faces in today’s cutthroat competitive environment.

free journal of marketing  deployment time (browsers are free and often pre-installed), it should also allow access to anyone with a cell phone, hand held or browser equipped machine, which is an attractive prospect for remote offices, sales teams, and business partners. To that end, PeopleSoft currently offers an impressive range of mobile applications. Also, PeopleSoft's architecture will challenge competitors' offerings with advanced XML messaging and application programming interfaces (APIs) options that promise to ease Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Justification of ERP Investments Part 1: Quantifiable Benefits from an ERP System


Studies that surveyed manufacturers about the impact of ERP systems on firm performance indicate that company size and industry do not affect the results. Benefits have been indicated for large and small firms, whether they make standard or custom products or are in discrete or process manufacturing environments. This section explains the quantifiable benefits in terms of several areas of improvement. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.

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The Pain and Gain of Integrated EDI Part One: The Pain of Integrated EDI


The real action is in merging the influx of electronically transmitted data with existing information already being processed within the ERP system, and the ensuing challenge is to make sense of this constant flood of information arriving daily in the form of EDI or XML messages.

free journal of marketing  they could use a free or at least, inexpensive medium like the Internet to transport messages. To that end, Microsoft has recently unveiled the Microsoft Business Network ( MBN ) product, which was designed to help businesses more easily and effectively work with their trading partners (suppliers and customers) through a fully automated Microsoft .NET -connected solution. The solution increases efficiency with a deep degree of integration throughout their enterprise and desktop applications and lowering Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Threshold of a New TEC Advisor


I'm happy to announce the beta launch of our new tool to help people start their research and evaluations of enterprise software systems. Think of it as the doorway to our TEC Advisor online evaluation and comparison application (accessible from our evaluation centers). In the following, I'll explain what it is and how it works. A few years ago I asked on this blog, "How do you

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Fear of the Unknown, the Art of War, and Competitiveness


It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about the enemy within? And what if it is in fact a company's strongest resource?

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership


This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption rate and total cost of ownership (TCO) of this technological approach. Download this white paper to find out how a hosted option can drive significant cost savings, reduce initial implementation times, and bring new functionality with relative ease and convenience.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

free journal of marketing  service level Midvalue customers Free shipping Multichannel interactions Routing to offshore service team Low-value customers Newsletter sign-up E-marketing Self-service Figure 4: Customer Value-Based Strategy for a Retailer Moreover, take the example of a large oil and gas company whose lubricants business was earning the lowest margin of all the company's business groups. Using advanced analytics, the company clustered customers into six groups and determined that 90% of the revenue came from 12% of Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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