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Documents related to » free journal on marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

FREE JOURNAL ON MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

FREE JOURNAL ON MARKETING:
10/30/2008 2:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

FREE JOURNAL ON MARKETING: aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many other personalization products are based; collaborative filtering technologies attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees cross-se
5/15/2000

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

FREE JOURNAL ON MARKETING: marketing survival guide, marketing, survival, guide, survival guide, marketing guide, marketing survival..
7/1/2009

When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

FREE JOURNAL ON MARKETING: SAS Institution, customer relationship management, CRM, business intelligence, BI, Amodcs, Aprimo, key performance indicators, business analyses, analytics, Cognos, Hyperion, Business Objects, Siebel, marketing automation, MA.
8/12/2005

The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

FREE JOURNAL ON MARKETING:
10/26/2007 11:38:00 AM

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

FREE JOURNAL ON MARKETING:
11/30/2006 3:53:00 PM

How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

FREE JOURNAL ON MARKETING:
3/4/2008 4:41:00 PM

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

FREE JOURNAL ON MARKETING: marketing, sales, customer experience, merchandise, auto identification, RFID, radio frequency identification, sensors, voice activated technologies, retail.
2/23/2006

SAP and HP on the Web Together
SAP AG and Hewlett-Packard have aligned their internet and e-services strategy.

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1/7/2000

The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

FREE JOURNAL ON MARKETING:
3/2/2009 12:58:00 PM


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