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Featured Documents related to » free journal of marketing


Enterprise Marketing Management (EMM) Evaluation Center
Enterprise Marketing Management (EMM) Evaluation Center
Define your software requirements for Enterprise Marketing Management (EMM), see how vendors measure up, and choose the best solution.


Enterprise Marketing Management (EMM) RFP Templates
Enterprise Marketing Management (EMM) RFP Templates
RFP templates for Enterprise Marketing Management (EMM) help you establish your selection criteria faster, at lower risks and costs.


SAP Marketing vs SAP Finance
SAP Marketing vs SAP Finance
Compare ERP solutions from both leading and challenging solutions, such as SAP Marketing and SAP Finance.


Documents related to » free journal of marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

FREE JOURNAL ON MARKETING: ADAPTe, ResponseLogic, expert systems technology , e-commerce company, traditional direct marketing, direct marketing best practices, collaborative filtering technologies, ResponseLogic inference engine, direct marketing databases , Internet Marketing Solutions .
5/15/2000

Salesforce Marketing Cloud Unveiled Today » The TEC Blog


FREE JOURNAL ON MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

FREE JOURNAL ON MARKETING:
10/30/2008 2:24:00 PM

Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

FREE JOURNAL ON MARKETING: data quality, data quality tools, data quality software, customer data quality, data quality metrics, data quality management, data quality objectives, data quality tool, data quality act, data quality solutions, data quality assessment, data quality campaign, data quality assurance, data quality control, data quality analysis, data quality services, data quality issues, data quality standards, data quality analyst, improve data quality, crm data quality, data quality plan, data quality definition, product data quality, data quality jobs, data quality solution, data quality methodology, data .
3/16/2011 1:15:00 PM

The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

FREE JOURNAL ON MARKETING:
3/3/2009 4:13:00 PM

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

FREE JOURNAL ON MARKETING: marketing, sales, customer experience, merchandise, auto identification, RFID, radio frequency identification, sensors, voice activated technologies, retail.
2/23/2006

Share This : Evento internacional sobre gestión de clientes y marketing relacional


FREE JOURNAL ON MARKETING:

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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8/1/2000

Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

FREE JOURNAL ON MARKETING:
12/8/2006 4:13:00 PM

Gateway, Dell Plan Windows-free Appliances
Gateway, Dell and others plan desktop 'Internet appliances' -- running on little or no Microsoft software.

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11/10/1999

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